PCAP shifts coverage into the political arena
10 Dec 2007 | by Ted McKenna
greenhouse gas emissions 30% by 2020 and achieving carbon-neutrality in all new buildings by 2030. Based ...
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US ELECTIONS: McCain brand remains under microscope
27 Feb 2008
adherence to it. For the moment, in the big picture, everything depends on the McCain brand name, says ... - and the brand name [gets] tarnished - he s got a real problem. It s early in the day and the Times story isn ...
Focus on press in 'Watergate II' search
17 Oct 2007 | by Ted McKenna
as newsrooms. But the challenge for the profession in general is one of perception: building media ...
BarelyPolitical touts viral video
15 Oct 2007 | by Danielle Lipp
as a hook, LaunchSquad wanted to build the site s brand and position Relles as a thought leader ...
Opinion-focused sites offer relevant marketing insight
15 Oct 2007 | by Aarti Shah
perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users ... at Tanjable PR, the site s AOR, says, This is hugely important for post-campaign assessments by brands ... , but harder to track. You can use Web tools to monitor or search for comments on a certain brand or item ...
Schake helps Live Earth occupy center stage
01 Oct 2007 | by Randi Schmelzer
was on the phone with her crisis communications contact in Rio, who resolved the situation even before stage-building ...
Online gambling lobby hires Ogilvy for comms
26 Sep 2007 | by Ted McKenna
with brand awareness for iMEGA specifically and online gambling - or gaming - in general. He added ... message, Leyden said. We think there is a brand to be built for our association. We re new and trying to build our name. One prime goal of the organization is to stop the enforcement of the 2006 Unlawful ...
PBS World broadens network's reach
17 Sep 2007 | by By Hamilton Nolan
publicity and build recognition for the service overall, says Johnson. As the 2008 election gets into full ... World builds time and flexibility into its scheduling for local programming. There is a national ... Kelly Chmielewski, director of brand management, PBS PR Agency: Fifth House PR, Boston ...
Ogilvy counseling China on food-safety response
14 Sep 2007 | by Ted McKenna
with Tsinghua University called the Tsinghua-Ogilvy Program for Public Branding. Questions about the safety ...
Making health relationships better
12 Sep 2007 | by Nancy Turett
to get closer to stakeholders. That means building relationships. To share a term we re using at Edelman ... the groups in the mix. People expect to have relationships they can trust with the brands, companies ... is that the key to building trust is to listen and to apply what you hear. In that spirit, if you are in charge ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
