The rainbow connection
08 Oct 2007 | by Tanya Lewis
. [People] can find similarities and that gives you something to build on. ...
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Addressing the detractors
15 Oct 2007 | by Michael Bush
Like many brands that become leaders in their industry, ESPN has had to deal with a good amount of criticism from the media, analysts, bloggers, and even consumers. Chris LaPlaca, SVP of communications ... , but adds that in order for a brand to sustain a high level of relevancy it needs to experiment. I think ...
Atlanta: The star of the Southeast
08 Oct 2007 | by Hamilton Nolan
.7 Superior Essex 2.9 AGL Resources 2.6 Spectrum Brands 2.6 Georgia Gulf 2.5 Source: Fortune ...
New Nielsen Web site eyes young consumers
24 Sep 2007 | by Aarti Shah
NEW YORK: The Nielsen Company has launched a pop culture Web site to bolster its brand recognition
Food bloggers growing as valuable, influential resource
06 Sep 2007 | by Michael Bush
to a very specific group of people. They are building up their own audiences, which tend to be very ...
Food giants agree to alter marketing efforts to kids
23 Jul 2007 | by Marc Longpre
to use [PR] to engage a number of children. There are other brands that will be much more impacted ... their brand and the consumer, who may be under 12. Tony Telloni, MD at Burson-Marsteller, says ...
Hughes tackles a shaky image
23 Jul 2007 | by Ted McKenna
center that s an interagency center - brand new. The senior official is a State Department foreign ... the earthquake. They raised more than $100 million to build schools and clinics in Pakistan in the aftermath ...
Cocktails by Jenn positions its drinks as party accessory
19 Jul 2007 | by Irene Chang
Logan, marketing manager for Barton Brands, which owns Cocktails by Jenn. IDEA: With the opening ... while they sipped on Cocktails by Jenn martinis. We wanted to create a brand-sponsored experience ... Brands Campaign: Club Jenn PR team: Wheatley Timmons Other marketing: Street teams, Web site ...
Casio courts youth with new 'YouTube camera'
19 Jul 2007 | by Aarti Shah
simplicity and innovation with the Casio brand, Max added. Outreach efforts include promoting the agreement ...
Interview: Lisa Benenson
16 Jul 2007
] really builds itself off the incredible heritage [of] this 100-year-old company. We re all about service ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
