01 Jun 2012
| by Daniel Farey-Jones
Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four...to stand for strongly as a brand."
The credit card company strives to make high-end products more ...
looking at ways of "breathing new life into the brand" in the middle of last year after Woodburn took up ...
as the League Cup has historically been."
Asked what he was planning to do to help the brand displace the cup ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
Relentless, the Coca-Cola-owned energy drink, is changing the focus of its brand ambassador line...It marks the end of the brand s 'Virtues' activity, which used four brand ambassadors - jiu ...
.
Professor Green s appointment bolsters Coca-Cola's running commitment to music, which includes the brand ...
partnership with Spotify .
Professor Green has worked with brands Puma, Doritos, ZTE and Huawei. Coca ...
01 Jun 2012
| by Gemma Charles
L'Oreal is the most prominent, followed by Bourjois
31 May 2012
at brand.republic@haymarket.com . ...
31 May 2012
| by Nicola Clark
lyrical about the fantastic opportunities Facebook affords consumers and brands.
However, marketers ...
stalkers
Brands should take note of studies reporting parents' concern over how their kids use social ...
31 May 2012
, means more publicity for the brand.
Its length is another plus. At just 30 seconds, by the time ...
the components that should entertain and create brand awareness for young, sporty people – Foot Locker’s target ...
31 May 2012
| by Russell Davies
It must be odd working at Facebook.
31 May 2012
| by Kim Benjamin
The fashion brand has celebrity fans, but is struggling against high-street rivals....of French Connection's King's Road store in London.
While the mid-market fashion brand has built up a ...
over the preceding three months, against analyst expectations of a 2.5% decline.
The brand began a ...
, which formerly handled the retailer's advertising account, how the brand can reverse its decline ...
30 May 2012
brand. To drive sales, obviously.
What would you be if you weren't a brand manager?
I'd probably ...
at a nice pub after. Lovely.
If you were a brand what would you be and why?
Ben Jerry's able ...
and waves.
What headline would you most like to read in Marketing ?
'Xbox brand manager quits after ...
29 May 2012
| by John Reynolds
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand...brand into the cooked ham category in the UK in May.
The Irish food manufacturer claims the product ...
