Lexus in talks over European account
17 Dec 2001 | by Jeremy Lee,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
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Former Universal VP creates
Blackbird consultancy
17 Dec 2001 | by Rachel Minter,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Media Edge rolls out £1.5m TV campaign for Kobayashi brand
17 Dec 2001 | by JEREMY LEE
Japanese pharmaceuticals giant Kobayashi is rolling out its first UK product - Kool'n'Soothe - with a 1.5m national TV campaign through The Media Edge. The campaign initially concentrates on the Midlands, the North and Scotland. In January, this will be followed up by a national...
Media Shop Scotland nets billings worth £2 million
17 Dec 2001 | by NAOMI LINDSAY
The Media Shop Scotland has picked up 2m-worth of billings, winning the account for Robertson Residential, the home building company, Saveway Direct, the suite manufacturer and retailer and The EAGA ... media for The EAGA Partnership, which consists of a 48- and 96-sheet brand campaign. ...
Former Static staff launch 3rd Sense
17 Dec 2001 | by JASON DEIGN
medium. From January, 3rd Sense will be approaching fmcg advertisers with proposals to build games around their brands. It will then negotiate revenue-share or cash deals with platform owners ... to be branded," he stated. "We could work with other companies on a share of pay-per-play revenues." ...
BUYERS' GUIDE TO TRAVEL PRESS: SALES PROFILE - Alex O'Donnell Conde Nast Traveller. Raising CN Traveller's circulation 30 per cent doesn't mean she's about to get any freebies
17 Dec 2001 | by LARISSA BANNISTER
national newspaper supplements, although these "provoke good direct response, rather than build a brand ... really," she says. "We are very well known within the M25, so our next challenge is to build ...
HOW TO GET AHEAD: WHAT'S IT LIKE AT ... ECNG TELESALES
17 Dec 2001
-the-job training. We especially enjoy team-building exercises or anything where we can get physical ... be found checking out the brand new bars of the Riverside complex before going home to watch Eastenders ...
Milne to head US as Hirsh returns to UK to lead JBP business
17 Dec 2001
John Brown Publishing chief executive Andrew Hirsch - who has been building the company's US operation for the last year - has returned to London to head the UK business and is to be replaced ... is to build on the foundations laid by Hirsch, who has won customer magazine business from Nike, kitchen ...
CLIENT ROUND-UP: Paul Van Der Bergh to head Ford's UK marketing
17 Dec 2001
Ford's US global product marketing brand manager, Paul Van Der Bergh, is to head UK marketing for the car maker from January. He replaces John Mendel, who is now in charge of sales and marketing for Mazda in North America. ...
CLIENT ROUND-UP: Marketing appointments at the Conservative Party
17 Dec 2001
Vanessa Ford has taken over from Jane Keene as the Conservative Party's director of income generation and marketing. The Party has also taken on Mike Chattey from Billington Cartmell, a below-the-line agency, as clubs brand manager. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
