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Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...The campaign was due to place the Manchester United football player's image on thousands of bottles and cans of Coke Zero, the brand's no-sugar variant. Coca-Cola today confirmed the promotion ... -Cola brand Powerade. In the advertising campaign, a shirtless Rooney, fuelled by Powerade, took on a ...
Under the plans, the Heineken UK-owned lager brand will commission the production of one ... the brand plans to recommission. She said the drive would give the brand credibility among its target ... to build on Foster s title sponsorship of the Edinburgh Comedy Awards and Channel 4 comedy. The lager ...
Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding...with a huge opportunity to promote the Motorpoint brand to a completely new customer base over the next ...
to get brands to fund the anti-obesity campaign Change4Life....brands should make financial contributions to the Change4Life campaign and he dangled the carrot for a ...
The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline...of designation and promotional rights, including shirt-sleeve and training-wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity ... moved to the parent group in an effort to make the brand, which also owns Tune Hotels and finance brand ...
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of the brand." ...
Twitter and Facebook. More than 24,000 brands, including CNN, Coca-Cola, IBM and UPS, have used ...
Russell was formerly head of data planning at Publicis Dialog where he worked with brands including Renault, Hewlett-Packard and Citibank. His clients at TBCH will include 3 Mobile, De Vere ... stage as we build our business on delivering smarter creative solutions based on customer insight ...
one of Nickelodeon s strongest brands and having the broadest appeal, was the ideal starting point ...
opportunity for publishers and brands to ride the wave of hype created by the latest must-have gadget....Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes ... customers. Other notable brands that are tapping into the hype include Scrabble, which has launched a touch ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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