Adrian English promoted to head of media investment at Carat
01 Jun 2012 | by Nick Batten
Cheetham to head of digital operations, building on the appointments of Jo Allan, Matthew Hook and Richard ...
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Immediate Media prepares for job cuts across sales and editorial
01 Jun 2012 | by Nick Batten
. The restructure will integrate the digital sales team into the brand teams to help create revenue ... customers. "With this as a backdrop and the fact that a number of our brands are becoming multi ... publishers - as we saw at the last round of ABCs - we are making changes now so that that we build the best ...
ABC provide first verification certificates for online ad providers
01 Jun 2012 | by Maisie McCabe
The four tools which have been awarded a certificate are: AdSafe Brand Safety Firewall from AdSafe ... by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ... : "Protecting the reputation of any brand is critical. As online advertising becomes increasingly automated, we ...
Garmin signs six-figure deal with Sugar's Amscreen
01 Jun 2012 | by Maisie McCabe
the country. A Garmin brand campaign starts today (1 June) and will be followed by more tactical activity using services such as Amscreen s Flexible National Content (FNC) software, which allows brands to adapt ... behind it, and has plans to develop both so it can provide more flexible services to brands and agencies ...
Klipsch to sponsor Peppermint Candy on Jazz FM
01 Jun 2012 | by Maisie McCabe
to online at www.Jazzfm.com and to Jazz FM-branded events. Paul Jacobs, chief executive of Klipsch, said ... the globe that provide us the opportunity to align with the live music that defines our brand. "Given ...
IPC appoints internal candidate Williams as new editor of NME
31 May 2012 | by Nick Batten
from flagging circulation of its printed issue, although its brand offshoots are performing well ... than double its current circulation. But the NME website and its other brand offshoots ... honoured to pick up the baton from her. My challenge is to make NME magazine and the wider NME brand even ...
Empire launches iPad edition in U.S.
31 May 2012 | by Nick Batten
in the US, and build on the 500,000 monthly unique users that Empire says already visit the brand online ...
Adap.tv launches third-party video apps hub
31 May 2012 | by Daniel Farey-Jones
, single company. "What buyers and sellers need is a platform that aggregates all the best brand ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
. In addition to digital brand extensions of its print titles, Johnston Press is also investing in new launches ...
Steve Atkinson joins mobile network AdMaxim
31 May 2012 | by Maisie McCabe
to build its business outside the US. The London-based sales force will expand to around 20 to 30 people ... is integration, but the current complexity of the mobile sector is a barrier to entry for brands. It is holding ... brands the flexibility to use any kind of mobile format or creative approach, combined with precision ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
