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Nationwide's database supplier CDMS restructures under Transactis banner

data from the 160 home-shopping and online brands that make up its membership. CDMS handles 1.5% of all ...

Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie

LONDON - Cash4Gold is to buy up spots on major channels in primetime within the next three months for a DRTV ad featuring gold teeth owner and jungle music artist Goldie and US musician MC Hammer.

Iris appoints Poynter as UK MD of Iris Digital

Iris brand has huge recognition in the communications industry and I am very excited about joining ...

Lloyd backs MBO of Future Foundation from Experian

Normal 0 0 1 178 1018 8 2 1250 11.773 0 0 0 The firm provides market research and trend analysis for clients. Its services include Nvision, a single source of quantitative analysis using studies such as the British Household Panel Study that counts Nationwide Building ...

Archibald Ingall Stretton expands into Spain

The move follows the agency's tie-up with Havas Media in 2008. AIS will merge with a local creative agency, Uncommon, whose clients include Arla Foods, Grupo Fiat, Nivea, Citroen and Accor. It will now operate under the AIS brand name. Jon Ingall, managing partner at AIS, said the move marked ...

BMW UK calls a pitch for its DM and ad account

number of iconic campaigns for the brand. Its most recent work included a TV ad that thanks ... for the most recent TV work for the brand, an expression of joy, which saw a BMW Z4 create patterns on a white ...

Cadbury gives Wispa digital task to CMW

and provides a platform for participation that reflects the values of the brand. The project is due for launch this month. "CMW has been producing award winning digital campaigns for a range of Cadbury brands ... to bring back the brand, which had been axed in 2003. In October this year Cadbury announced 7% higher ...

American Express to follow Tesco model and sell customer insight from its database

data to develop specific customer segment information for brands to help customise their marketing ...

Fresh Facebook designs leak out

LONDON - Facebook is reported to be considering yet more tweaks to its design only months after its last set of changes sparked more than a million complaints from users.

CREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV

Cash-strapped ITV needs all the brand messaging help it can get. But the decorative images on its...had the opportunity to laud the "Be part of The Times" campaign. Cool branded stuff. Now put your ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.