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Public Sector: Childminders like the offer of free milk

01 Jun 2012 | by John Owens

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness of the Government's free milk scheme through social media channels including Facebook, Twitter and a dedicated blog ...

Call for change in handling council reputation at LGcommunications Academy

01 Jun 2012 | by John Owens

of the reputation campaign has not worked, he said. The campaign is based around key rules, including building ...

Honda picks Bottle PR ahead of Civic launch

01 Jun 2012 | by John Owens

advertising the personality that makes Honda a fun, energetic and creative brand, not a corporate one. ...

Groupon readies to recruit agency for UK brief

01 Jun 2012 | by Sara Luker

with the aim of increasing awareness of Groupon s brand through merchant and consumer-specific activities. She ...

Media: Sixties radio launch an absolute success

01 Jun 2012 | by John Owens

National station Absolute Radio launched digital brand Absolute Radio 60s to complement its other...Campaign: Absolute Radio launches digital station Absolute Radio 60s Client: Absolute Radio PR team: In-house Timescale: November-December 2011 Budget: 5,000 Objectives To create awareness for the launch and spark a social media conversation To strengthen brand image ...

City & Corporate: Grayling creates senior-level crisis team

01 Jun 2012

, including Victor Benady, MD, digital. 'When your business or brand has a problem, you want to know you ...

Hit or miss? Google under fire again over data harvesting by Street View cars

01 Jun 2012

to its brand. Its response ignores the fundamentals of comms - there is no acknowledgement its ...

Octopus Group's Sciplino calls for fightback against reverse auctions

31 May 2012 | by Matt Cartmell

Salt chief executive Andy Salt and Octopus Group brand director Alexia Sciplino were speaking in a PRWeek podcast about the pressures being placed on agencies during pitch processes. The discussion covered reverse auctions, the process by which some big pitches are carried out in which agencies bid ...

Forever Friends brings in Lucre to attract new fans

31 May 2012 | by Hannah Crown

Lucre has been handed a consumer brief for 25-year-old greetings card brand Forever Friends....customers. The brand is investing in a hugging-themed integrated campaign to promote its new product range ... campaign, masterminded by Lucre's head of social, Rax Lakhani, will share content with the brand s fans. A ... , Forever Friends brand manager at Hallmark UK, said: We are extremely excited about our multi ...

Portland Hospital appoints Weber Shandwick for consumer brief

31 May 2012 | by Hannah Crown

to be in place by October and the expansion of the hospital building. The hospital also opened its first ... specialisms and clinical practice, leveraging the array of consultants and patient case studies to build trust ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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