McDonald's adding variety of voices on staff comms site
20 Apr 2009 | by Nicole Zerillo
, such as product launches and brand initiatives, while bloggers help drive content focused on the daily issues ...
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significant donation to the campaign budget was made by Yum!Brands, George noted. ...
, such as product launches and brand initiatives, while bloggers help drive content focused on the daily issues ...
FORT LEE, NJ: In an effort to diversify its brands and drive sales, Wicked Fashions tapped..., Now that we've diversified into a suburban brand' that will appeal to a broad audience, we feel we can drive it upwards of 100 million in sales in a short time. Wicked's other brands include ...
, the media outreach effort is taking advantage of the brand cachet attached to Life and Getty, said Colleen McMillen, associate director of corporate communications at Time Inc., the parent company of the Life brand. "You don't have to educate consumers on what Getty or Life are; they're two very strong brands," she ...
NEW YORK: Juniors fashion brand Candie's - part of the Iconix Brand Group - recently launched a...in the fashion industry, retailers in particular. We put all our resources against promoting the brand ...
huge opportunity for Panasonic to build on [its] heritage. The push first launched in early March ... to launch in mid-April, and Panasonic is currently tapping into brand advocates to participate in the site ...
, the first step of the process is offering a great service," Breton added, when asked about building a good ...
The organization is working to get people to sign a pledge to stop using the word as part of its Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org , in response to use of the word in Tropic Thunder , said Kirsten Seckler, director of global brand marketing ...
NEW YORK: FT Search, a standalone division of the Financial Times Group, is conducting a brand..., marketing, and branding trade publications, she said. FT initially targeted technology outlets to gain ...
on blogs and other news sites, to build buzz in the media. In addition, it is working with Alexandria ... . We want to build a very robust marketplace where there's a good amount of liquidity and volume ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.