Wikipedia: Friend or foe?
02 Feb 2012 | by Kate Magee
for nearly every company, brand, product, personality, captain of industry, etc. This shoulders Wikipedia ...
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Easy Living relaunches with news-driven agenda
02 Feb 2012 | by Kate Magee
of the brand's first fully functioning website....and video footage feature heavily, while the brand also has its own Twitter account and Facebook page ...
Cutting-edge thinking
17 Jan 2012
that drive it. The index reveals the strongest brands and why they are strong, and TLG advises what weaker brands should do to build their reputation. TLG is pioneering a new approach to corporate reputation ... trusted' brand. Jonathan Walsh, chair of TLGinsights jonathan.walsh@tlg-ltd.com ...
Malcolm Gooderham, TLG: Aspire to be a change-maker
17 Jan 2012 | by Malcolm Gooderham, TLG
as Plan A, which helped place this once frumpy brand at the heart of the ethical consumer zeitgeist ... , such as trust. Thought Leadership can also help a brand transcend national geographies, a phenomenon that TLG ... in the banking and FMCG sectors. Second, being a 'challenger brand' does not equate with being a Thought ...
Richard Mound, IBM: Send in the collaborators
17 Jan 2012 | by Richard Mound, IBM
solutions. They must also build their own personal brand and encourage their teams to do the same ... by building digital nervous systems where employees can collaborate, compete and own their decision-making power. This has happened at IBM, where we influence team-mates who work around the globe. Building ...
Dominic Schofield, Korn/Ferry International: The traits of a good leader
17 Jan 2012 | by Dominic Schofield, Korn/Ferry International
different personalities, with different strengths and skills. Executive teams need to build businesses ... , regulation and risk to a company and brand reputation. Corporate history is marked by powerful examples ... or administration does and take a lead to build a stronger relationship with key audiences, investors, consumers ...
Rahul Kadavakolu, Wipro: Data is the core commodity
17 Jan 2012 | by Rahul Kadavakolu, Wipro
the opportunities this provides is pivotal to building a leadership position. New ways of thinking and working need ... business better. Rahul Kadavakolu is head of international field marketing global branding at Wipro ... 's ninth most valuable brand, according to the annual Economic Times survey. The company's chairman Azim ...
Focus, Corporate Reputation: It's the Thought that counts
17 Jan 2012 | by Jonathan Walsh, TLG
, to rate corporate brands according to their success as a Thought Leader. The results not only produce a rolling index of brand leaders, they provide important insights about how to build corporate reputation ... , will make a positive impact on the brand. Our index this year celebrates its fifth birthday. We ...
Luke Johnson, Risk Capital Partners: Innovate to accumulate
17 Jan 2012 | by Luke Johnson, Risk Capital Partners
of their brands, otherwise they run the risk of their investment being overlooked by the market and customers ... 's heavier marketing spend and celebrity endorsements have meant its brand, and not Honda's, has become ...
The Rev Paul Flowers, The Co-operative Group: Capturing the ethical opportunity
17 Jan 2012 | by The Rev Paul Flowers, The Co-operative Group
of new problems, The Co-operative Group is delivering on a progressive social agenda, aimed at building a ... machinery to increase production, fund new transport to open up untapped markets and build storage ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
