40 Years of the Web: 40 things you didn't know about the internet
31 Dec 2009 | by Adam Woods
in 111 British brands polled by Eversheds in 1997 believed a website was worth an outlay of 5 ...
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40 things you didn't know about the internet
31 Dec 2009 | by Adam Woods
in 111 British brands polled by Eversheds in 1997 believed a website was worth an outlay of 5 ...
Augmented Reality: Special report - Don't believe the hype
30 Dec 2009 | by Trevor Clawson
on the screens of PCs or mobile devices. It's heady stuff. Hardly surprising then that brands ... public. For brands seeking to reach consumers via the PC, the AR experience requires a webcam and some ... that has been used by a range of brands to promote their products. Some simply revel in the ability of AR ...
Augmented reality: Don't believe the hype
30 Dec 2009 | by Trevor Clawson
on the screens of PCs or mobile devices. It's heady stuff. Hardly surprising then that brands ... public. For brands seeking to reach consumers via the PC, the AR experience requires a webcam and some ... that has been used by a range of brands to promote their products. Some simply revel in the ability of AR ...
Real-time search: what it means for you
23 Dec 2009 | by Dan Leahul
no longer be ignored by brands seeking to maintain their reputation online. Dan Leahul investigates what...This is an appeal to the stubborn 10 per cent of brands that have dismissed Twitter as a fad ... of your brand. As for the rest of you, don't kick back and relax just yet, for the arrival of real ... brands become power-users? This is the logical next question for marketers. The answer is that they can ...
Real-time Search: What it means for you
23 Dec 2009 | by Dan Leahul
be ignored by brands seeking to maintain their reputation online. Dan Leahul investigates what the marriage...This is an appeal to the stubborn 10 per cent of brands that have dismissed Twitter as a fad ... of your brand. As for the rest of you, don't kick back and relax just yet, for the arrival of real ... brands become power-users? This is the logical next question for marketers. The answer is that they can ...
Xbox strikes back
21 Dec 2009 | by Andrew McCormick
in something people play once and then just stick in a cupboard. We're looking at building sustainable ... phone call would be made to social services and the perpetrator carted off to a big grey building never ...
User-generated comment: will policing websites benefit users?
16 Dec 2009 | by Staff
For the first time brands will have the content of their websites monitored by the ASA (Advertising...? Absolutely. Viewed through a consumer lens, self-regulation is a no-brainer. From a brand perspective, it's a slightly different story, but it won't have a significant impact on reputable brands. The same can ... to clean up their act. We live in a world of empowered, connected consumers, where brand actions carry ...
ANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
. Revolution finds out what brands are doing to part people with their cash on the most important day...-commerce blitz is another nail in the coffin of the festive season in its traditional form. But brands including ... are recommending that brands start their January sales early. You also need to make sure your ad copy and landing ... online today and save up to 30 per cent, plus free delivery'." At the very least, brands need to make ...
The Download: Smart guide to ... YouTube's video ad platform
01 Dec 2009 | by Staff
, allowing brands to roll out keyword-targeted campaigns across the world's most popular video-sharing site....The 'Promoted Videos' initiative uses the AdWords model to allow brand owners to serve ... brands to add a 'call-to-action' clickable overlay to their video ad. This enables them to direct ... 's head of sales Suveer Kothari claims Promoted Videos will allow brands to stand out among the one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
