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ANALYSIS: Brands seek ads in an instant

. In the past couple of months, global offline brands Nestle and Coke have run campaigns in China and Malaysia ... network's clients as a value add, for no extra cost. Other brands which took the offer were, according ... - which included one branding campaign and one which carried a call to action. "We ran a few campaigns ...

ANALYSIS: Brands seek ads in an instant

. In the past couple of months, global offline brands Nestle and Coke have run campaigns in China and Malaysia ... network's clients as a value add, for no extra cost. Other brands which took the offer were, according ... - which included one branding campaign and one which carried a call to action. "We ran a few campaigns ...

BMW - expensive Hollywood folly or cool branding?

Depending on who you talk to, BMW is either in the midst of an expensive folly into Hollywood or the most amazing internet branding campaign the US market has seen since PepsiStuff and Yahoo ... and energy on a brand site. BMW's success will spawn other brands to try it. When consumers watch streamed ...

BMW - expensive Hollywood folly or cool branding?

Depending on who you talk to, BMW is either in the midst of an expensive folly into Hollywood or the most amazing internet branding campaign the US market has seen since PepsiStuff and Yahoo ... and energy on a brand site. BMW's success will spawn other brands to try it. When consumers watch streamed ...

NEWS IN BRIEF: I/Tech Services launches branded eLearning portals

I/Tech Services, a provider of classroom based IT training and certification, is launching branded eLearning portals for colleges and universities. Features will include live seminars and real-time instructor conferences. ...

NEWS IN BRIEF: I/Tech Services launches branded eLearning portals

I/Tech Services, a provider of classroom based IT training and certification, is launching branded eLearning portals for colleges and universities. Features will include live seminars and real-time instructor conferences. ...

F&N to team up with sports brands in site relaunch

brands such as Nike and Reebok as part of plans to relaunch one of its key sites in Malaysia. The site (www.100plus.com.my), which represents the isotonic drink 100plus, will give space to the brands ... outlets. "The brand has become more stylish so it will be relaunching the site over the next one ...

F&N to team up with sports brands in site relaunch

brands such as Nike and Reebok as part of plans to relaunch one of its key sites in Malaysia. The site (www.100plus.com.my), which represents the isotonic drink 100plus, will give space to the brands ... outlets. "The brand has become more stylish so it will be relaunching the site over the next one ...

formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them

had spawned a deal with one of the world's biggest brands, it was time to celebrate ... was 100 per cent branding with very little interactivity. Second, it utilised banners, skyscrapers and the new rectangular Messaging Plus units, created by CNET. Throw into the mix the branded wallpaper ...

formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them

had spawned a deal with one of the world's biggest brands, it was time to celebrate ... was 100 per cent branding with very little interactivity. Second, it utilised banners, skyscrapers and the new rectangular Messaging Plus units, created by CNET. Throw into the mix the branded wallpaper ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.