02 Aug 2010
| by Marie Green
-of-record on a number of brands including Nicorette, and it is thought that this experience was an important ...
was responsible the entire baby products range for J J and a few adult brands in some parts of the region ...
15 Jul 2010
| by Benjamin Li
quietly browse, observe and look for entertaining ideas and brands that are already popular. Chris ...
users are generally highly engaged with brands. They see brands and the discussion of them ...
further highlight of the report is that social media users are no longer discriminating between brands ...
09 Jul 2010
| by Kenny Lim
the KFC brand to the next level." According to Ng, the current review is expected to be concluded ...
29 Jun 2010
| by Kate Nicholson
.
Stewart, who is currently based in the brand's offices in Singapore, will make the move to Converse's operations in Shanghai later this year. He said his appointment was part of the brand's evolution in Asia ...
the company was brought by MOL global . He previously worked as senior VP of MTV networks and Viacom Brand ...
04 Jun 2010
| by Benjamin Li
in representing global brands Budweiser and Beck's along with key local brands like Harbin, Sedrin and Red Rock among others. China's beer market is dominated by top local brands like the number one selling brand ...
29 Apr 2010
| by Kenny Lim
ASIA-PACIFIC - Levi's is set to launch a new global brand in China and other selected markets...According to online reports, Levi's would not disclose the name of the brand but it is likely ...
on China, it would still become "one of our big brands". In a statement to Media, he added: "Levi Strauss Co. is launching a new global brand in China and in other selected markets in Asia this Fall ...
29 Apr 2010
| by Kenny Lim
SINGAPORE - Tiger Beer has become the first Asian beer brand to sign on international football icon..."The game never ends" will roll out across regional markets including Singapore, Malaysia, Vietnam, Laos, Cambodia and Mongolia. It complements the beer brand's other football initiatives including its ...
Pacific Breweries, said: "Tiger and football are a winning combination. The beer brand has always leaned ...
13 Nov 2009
| by Benjamin Li
for its Brand's Essence of Chicken product after a three-round pitch which included Y&R and other...want to work with. I'm thrilled that we have this chance to build their brand and their business ...
The win also includes key products under Cerebos' brand label, including Bird's Nest, Ying Kao ...
officer of Cerebos China, said: "Brand's was looking for an agency that matches Cerebos' current ...
30 Oct 2009
| by Benjamin Li
. It is thought that the Artistry cosmetic brand (including skincare, cosmetics and anti-aging creams and serums) is at the heart of the review. The brand accounts for about one-quarter of the company's China adspend. OMD ...
and buying functions of its key brands under one roof. Creative for Nutrilite was won by Saatchi Saatchi ...
22 Oct 2009
| by Benjamin Li
from its main account. Dentsu is the incumbent agency for the brand. Raynet Ogilvy is the lead ...