VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
Brands 100 ranking of consumer brands . Video produced by Sarah Johnson and Ben Hall. Follow ...
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MasterCard extends Priceless campaign with festival sponsorship
31 May 2012 | by Alex Brownsell
. The portal will soon begin offering "home and away" activities for both London and locations where the brand ... that the brand is preparing a marketing campaign to launch in July, which, rather than focusing on the events ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
lyrical about the fantastic opportunities Facebook affords consumers and brands. However, marketers ... stalkers Brands should take note of studies reporting parents' concern over how their kids use social ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising...'s not what we re here to do and we're not looking for the next great endline. "Strong brands have ...
IPC appoints internal candidate Williams as new editor of NME
31 May 2012 | by Nick Batten
from flagging circulation of its printed issue, although its brand offshoots are performing well ... than double its current circulation. But the NME website and its other brand offshoots ... honoured to pick up the baton from her. My challenge is to make NME magazine and the wider NME brand even ...
New business leagues (1 June 2012)
31 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
into brand building, but also a quick-wittedness some might argue is atypical of a senior banking boss ... business and brand together. Take our airport ads: they are a wonderful piece of brand-building advertising ... justify the claim. Straight-talking style The job of steering the brand through this reinvention ...
Lee replaces Constantine as MD of Newcast
31 May 2012 | by Katherine Levy
director of its branded content arm, Newcast UK.
Empire launches iPad edition in U.S.
31 May 2012 | by Nick Batten
in the US, and build on the 500,000 monthly unique users that Empire says already visit the brand online ...
SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
. SapientNitro will be responsible for building the McLaren brand, driving sales and enhancing the customer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
