Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
L'Oreal is the most prominent, followed by Bourjois
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
board for arts group Creative Capital, says consultancy work allows her to be objective about a brand ... in their current positions'. GENERATION FLUX: ALTERNATIVE CAREER PATHS There are many ways to build a career ... worked in a variety of freelance roles at different brand owners. Jones didn't take the traditional ...
Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
% since 2007. It had committed to a Carbon20 target of achieving 20% by 2020. It held up brands ... target for 2020. "Getting there eight years early is a tremendous achievement. We will build ...
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
The group, which owns brands including Dunhill, Kent, Lucky Strike and Pall Mall, has been in direct contact with digital agencies to invite them to pitch for the business, which involves testing ... , is fighting a government consultation into stripping cigarette packets of all branding. Previous digital ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
Innocent has been named the most 'social' brand in the latest Social Brands 100 ranking of consumer...The top 10 included a wide cross-section of brands from different sectors, with mobile brand ... . Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ... nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ... : "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ... with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
