Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
to Ernst Young's creative and global brand strategy account in 2010 . Patrick Ryan, European new ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four...to stand for strongly as a brand." The credit card company strives to make high-end products more ... looking at ways of "breathing new life into the brand" in the middle of last year after Woodburn took up ... as the League Cup has historically been." Asked what he was planning to do to help the brand displace the cup ...
RBS Group's Andrew Wilson to take client-facing role at WPP
31 May 2012 | by Matt Cartmell
of Andrew s role was building a team in public affairs and PR. He s done that now, that team has been built ...
MasterCard extends Priceless campaign with festival sponsorship
31 May 2012 | by Alex Brownsell
. The portal will soon begin offering "home and away" activities for both London and locations where the brand ... that the brand is preparing a marketing campaign to launch in July, which, rather than focusing on the events ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising...'s not what we re here to do and we're not looking for the next great endline. "Strong brands have ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
into brand building, but also a quick-wittedness some might argue is atypical of a senior banking boss ... business and brand together. Take our airport ads: they are a wonderful piece of brand-building advertising ... justify the claim. Straight-talking style The job of steering the brand through this reinvention ...
Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
further leverage the strength of the Aviva brand across all our B2B audiences in the UK. Now is a time ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising ... the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
