VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
Brands 100 ranking of consumer brands . Video produced by Sarah Johnson and Ben Hall. Follow ...
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Ikea releases Corgi-dog holder viral for the Jubilee
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder
The Red Brick Road wins £2m ADT task
31 May 2012 | by Sara Kimberley
will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ... to working with the team to build further momentum around our residential business." ...
Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
relations, social media and brand collaborations to help Virgin Pure reach its targets. Kim Francis ...
Tria Beauty appoints UM London to £1m media account
30 May 2012 | by Maisie McCabe
successful campaigns for premium brands, and we look forward to the future relationship in the UK." Glover ... London, said: "It's great to work with an ambitious, challenger brand like Tria and help it meet its ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough ... ) - the list goes on. Established and major brands protect themselves via NPD, brand extensions and discount ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ...
EdenCancan look to expand market for Duchamp
28 May 2012 | by John Owens
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
organisations, but can it finally build the brand in the UK this year?...of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
The proliferation of digital music has led big brands to shift toward collaborations with music...after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand with music was plain to see. Music and brands: Old school vs new wave Case Study: Smirnoff ... companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
