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for clients seeking to create and build on relationships with female consumers, stakeholders, and employees....' companies, which was refocusing its brand to become more "women-centric" "as a selling point for clients ...
in branding and all those things will enable him to drive ongoing brand building for the company." Lafley ... ." "He's worked side-by-side with Jim Stengel for the past two years to strengthen P G's brand-building ... will enable him to drive ongoing brand-building excellence." Pritchard will report to Robert McDonald ...
ImpreMedia began building its multimedia offerings last year, and just last month launched a mobile service for its customers. BW press releases will be available on the ImpreMedia site, www.impre.com , and on the sites for ImpreMedia's publications, such as La Opinion and El Diario , and via this mobile outlet ...
NEW YORK: Burson-Marsteller worldwide CEO and president Mark Penn said the recent appointment of longtime President George W. Bush confidante Karen Hughes as vice chair marks the start of an effort by the agency to create a worldwide "bipartisan braintrust."
The firm's work will include media outreach to consumer and trade publications to promote the brand across various lines of business, such as motorcycle, boat, and snowmobile insurance. Allison will also work with two of the insurance provider's sponsorships: The Progressive Insurance Automotive X ...
vacations as they have in the past. PRWeek reported on Yum Brands' campaign to expand ... Brands recently donated $2.3 million to help with disaster relief in China. The company is also doing ...
efforts to build on one another. It was wise to first focus on generating media attention for the ads ...
perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users ... at Tanjable PR, the site s AOR, says, This is hugely important for post-campaign assessments by brands ... , but harder to track. You can use Web tools to monitor or search for comments on a certain brand or item ...
provides a great opportunity for Dogpile to differentiate its brand in a fun way, French noted. Dogpile ...
. [People] can find similarities and that gives you something to build on. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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