State Farm rolls out red carpet for Latin Music Awards
17 Mar 2009 | by Kimberly Maul
on Fleishman-Hillard to handle PR and media relations in each local market, building buzz around the events ...
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Wicked Fashions skates to back-to-school promotions
14 Apr 2009 | by Alexandra Bruell
FORT LEE, NJ: In an effort to diversify its brands and drive sales, Wicked Fashions tapped..., Now that we've diversified into a suburban brand' that will appeal to a broad audience, we feel we can drive it upwards of 100 million in sales in a short time. Wicked's other brands include ...
Diesel launches largest store with recession-minded initiative
19 Feb 2009 | by Alexandra Bruell
NEW YORK: Fashion brand Diesel launched its largest store in the world on February 16 in New York...According to Diesel US CEO Steve Birkhold, Renzo Rosso, the company's founder, recognizes the value of PR and marketing and has increased its spend. In a time of economic difficulty, Renzo Rosso believes now is the time to makes sure we clearly communicate what our brand stands for and what ...
McCafe makes Fashion Week debut
12 Feb 2009 | by Alexandra Bruell
with the beverages, including models and publicists, the PR team will distribute branded McCafe cards to the show ...
Mattel hopes Barbie's 50th resonates with three generations
05 Feb 2009 | by Alexandra Bruell
relations, to everything from touching online to in-store to... partnering with the right brands, she said ... and organic fit for the brand, she explained. The team tapped HL Group to handle production of a Broadway ... marketing Barbie-branded products for the anniversary include Stila cosmetics, Bloomingdales, and interior ...
Tecate shifts strategy for Grand Prix sponsorship
04 Feb 2009 | by Kimberly Maul
As part of that switch, Tecate Light will be the main brand for the sponsorship to bring a younger ... Tecate,] most of our outreach had to be in Spanish," said Carlos Boughton, Tecate brand director. Tecate ... is a slightly different brand because the main target is more the bilingual or the English ...
AT&T partners with Lil' Wayne for social media outreach
30 Jan 2009 | by Kimberly Maul
in 2008. "[We want to] engage younger customers to find relevance with our brand," added Mimi Chan ...
IndieVest hosts film screenings to build brand buzz
05 Jan 2009 | by Kimberly Maul
to build its brand while also promoting its first film, Saint John of Las Vegas. It is expected to compete..."Essentially, we utilize the screenings for a bit of brand awareness within the industry, to be able to let people know that there is a new studio financer and distributor in town," said Wade Bradley, founder and CEO of IndieVest. "For the next two years, [the PR goal is to build] brand awareness ...
Kelly Cutrone snags reality show for agency
09 Dec 2008 | by Alexandra Bruell
on TV for young women to see women in power but also to expand her agency's own brand. I want to make People's Revolution a global brand, she said. We are looking for ways to increase distribution ...
Teen Vogue to open holiday "Haute Spot"
07 Nov 2008 | by Alexandra Bruell
. We wanted to come up with a way to bring the brand to life in the form of a unique destination where ... and word-of-mouth. It's also a way to extend the brand and reach retailers in the tough economic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
