AutoTrader looks for a home run in 'Drive to a New Start' campaign
28 Jul 2008 | by Kimberly Maul
the idea that AutoTrader.com is also a good place to buy a brand new car." AutoTrader.com, along with 2008 ...
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Toyota aligns Venza crossover with pet market
19 Feb 2009 | by Nicole Zerillo
TORRANCE, CA: Toyota Motor Corp. is aligning one of its new brands with the pet market..., VenzaLovesDogs.com. Toyota also sponsored the popular Westminster dog show with the Venza brand. [We found ...
Volvo awards redefine brand quality
28 Apr 2008 | by Nicole Zerillo
, and core values, which, of course, is why car companies spend billions of dollars on corporate branding....The interconnectedness of luxury branding and personal image-making typically makes celebrities ... title as the UK s coolest brand. Creating a luxury brand that promotes substance and a truly enviable ... , focusing instead on the promotion of its brand principles of safety, quality of life, and environment ...
Michelin chooses H&K after 13-firm review
31 Mar 2008 | by Nicole Zerillo
multi-brand passenger car and light truck replacement tires in Canada. ...
Hertz begins search for Agency of Record
28 Feb 2008 | by Tony Garcia
with Hertz since 2005. At the time, it was brought on to aid with brand positioning and media outreach ...
Seat names new global corporate comms boss
18 Feb 2008 | by Ivan Castano
, is considering building a car factory in Latin America to boost production. This is a very exciting time ...
Volkswagen ups outreach efforts as it relocates HQ
15 Feb 2008 | by Tony Garcia
. Overall, the group will push corporate outreach, leaving communications for individual brands ...
PBP teams with H&K on electric-car initiative
25 Jan 2008 | by Ted McKenna
of electric cars. The video promotion, created by brand and design consultancy Addis Creson for YouTube ... Creson helped create the Web site and branding for PBP and is also working on a consumer-facing, as-yet-unnamed group that in Israel will create and promote branding for cars. The organization will seek to promote ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
. Helen Clark, corporate brand and reputation manager, notes that stakeholders felt oil companies were ... manager. [At a] production facility in Texas, we re building a $3.5 billion [oil production] platform ...
Enterprise embraces the environment
01 Oct 2007 | by Michael Bush
the building blocks of what Farrell envisions as a major environmental platform. This is not the end of it. We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
