Click 
to remove filters
NEW YORK: Juniors fashion brand Candie's - part of the Iconix Brand Group - recently launched a...in the fashion industry, retailers in particular. We put all our resources against promoting the brand ...
Events for the DVD's release, which is from , will begin late the night of March 20 across Wal-Mart's national markets, and will be promoted with the support of its national agency Edelman, according to Melissa O'Brien, Wal-Mart senior manager of PR and brand reputation. O'Brien noted via e-mail that Wal ...
of our key messages and helping us build some strategies against those messages." The company serves ... and as a lifestyle brand. The agency began working on the account early last month after FreshDirect ...
relations, to everything from touching online to in-store to... partnering with the right brands, she said ... and organic fit for the brand, she explained. The team tapped HL Group to handle production of a Broadway ... marketing Barbie-branded products for the anniversary include Stila cosmetics, Bloomingdales, and interior ...
BENTON HARBOR, MI: Whirlpool Corp. has consolidated the majority of its brand work under Peppercom..., according to Monica Teague, senior manager of mass brands PR at Whirlpool. The company would not disclose ... looked across our PR and agency partners and decided for 2009 to combine our mass brand and corporate work with one agency, so that we would have cross-brand synergies and efficiencies. Internally ...
the C W name but rebranding with a new logo and branding strategy. Imperato remained CEO, while former ...
we're forced to work in sport brand lifestyle and use our sport heritage to be hip on the street ...
. We wanted to come up with a way to bring the brand to life in the form of a unique destination where ... and word-of-mouth. It's also a way to extend the brand and reach retailers in the tough economic ...
was handed out in Manhattan and Chicago office buildings to connect with thousands of employees at companies ... Grand Slamwich. We wanted to build a major event around it, Chmiel said. We're reacting to a ...
approached Ann Taylor Loft because the brand carries a similar psychographic and 65% of its product ... . The overall marketing effort to align the fabric care brands with fashion began in September, but the PR team ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
