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, transportation, and lubricants. The task also includes promoting the company's consumer facing brands Chevron ... for Chevron's downstream business. Ogilvy will be tasked with telling the story of Chevron's brands ... and Asia, Santoyo added. Michael Law, MD at Ogilvy, said the firm would continue to build [Chevron ...
of five years to create brand awareness and excitement, said Linda Bartman, marketing communications ... is to build a relationship with our target consumer, and create the awareness and loyalty... that drives trial ...
. Helen Clark, corporate brand and reputation manager, notes that stakeholders felt oil companies were ... manager. [At a] production facility in Texas, we re building a $3.5 billion [oil production] platform ...
, but their employees as well. KitchenAid, one of five brands that fall under the Whirlpool corporate umbrella, has ... will the cause benefit from that program, but the company and brand will as well. At the end of the day ... the past year. More than 72% of consumer respondents said they had bought a certain brand because ...
important. What Wal-Mart is doing is amazing -- they ve really taken this on and they re building new ...
report stand out and further the brand. Still, many people prefer the printed word. As such, photos ... s brand and highlight its green efforts Certification from a nonprofit is an important step toward ... with branding elements like video ...
was on the phone with her crisis communications contact in Rio, who resolved the situation even before stage-building ...
, Webber says. Building credibility takes time, she explains. We have to get our own house in order ...
of third-party storytelling and knew we would be engaging our partners to build the brand, Van Dyke says ... some of the brand-building [control] to your customers. Much of the external storytelling eventually ... to build a brand. ...
that s where this is happening, says Gnatek. It builds more legitimacy. It s a community story more than [one ... on in this town - [the] people, building, design, and science of it. [We ll] look at it from all perspectives ... and build relationships also gain media credibility. A lot of influential nonprofits [also] play a role ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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