ASA hires Brodeur to tout its programs
26 Feb 2008 | by Ted McKenna
outreach to build support for more education about debt management within the student loan program ...
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Johnson School at Cornell hires Coyne to boost brand
24 Oct 2008 | by Frank Washkuch
the graduate business school's brand awareness.
A good use of energy
29 Oct 2007 | by Tanya Lewis
. Helen Clark, corporate brand and reputation manager, notes that stakeholders felt oil companies were ... manager. [At a] production facility in Texas, we re building a $3.5 billion [oil production] platform ...
NuStep success story helps build business leads at expo
23 Oct 2007 | by Randi Schmelzer
Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and medical communities.
Positive thinking
22 Oct 2007 | by Tonya Garcia
are you doing? Zimprich (General Mills): It s all of those things but it also has to build brand ... marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ... hopefully into what s become known as cause branding work [something] the corporation really believes ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
, but their employees as well. KitchenAid, one of five brands that fall under the Whirlpool corporate umbrella, has ... will the cause benefit from that program, but the company and brand will as well. At the end of the day ... the past year. More than 72% of consumer respondents said they had bought a certain brand because ...
Hollywood turns a deeper shade of green
01 Oct 2007 | by Randi Schmelzer
, Webber says. Building credibility takes time, she explains. We have to get our own house in order ...
Enterprise embraces the environment
01 Oct 2007 | by Michael Bush
the building blocks of what Farrell envisions as a major environmental platform. This is not the end of it. We ...
NHB centers education effort around new film
13 Sep 2007 | by Randi Schmelzer
literal of buzz-building campaigns: to generate excitement around the studio's upcoming Bee Movie
VA Tech preps students, staff for spike in coverage
07 Sep 2007 | by Michael Bush
Larry Hincker, AVP for university relations, said the e-mail briefing sent to the college community was similar to the one issued when school resumed after the April 16 shootings that left 33 dead, including the gunman, Seung-Hui Cho. It reminded them to be honest, and we had a little bit of brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
