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Obama's pledge empowers green comms

03 Feb 2009 | by Aarti Shah

be installed on the rooftops of commercial buildings, forgoing the need to build costly wind farms. We ...

Nonprofits team up to help public reduce its gas usage

16 May 2008 | by Ted McKenna

properly inflated, using the manufacturer s recommended brand of oil, eliminating jackrabbit starts ...

PCAP shifts coverage into the political arena

10 Dec 2007 | by Ted McKenna

greenhouse gas emissions 30% by 2020 and achieving carbon-neutrality in all new buildings by 2030. Based ...

Edelman ups social impact in latest unit

20 Nov 2007 | by Irene Chang

to change the brands they buy or their consumption habits to contribute to a better society and environment...., goodpurpose, which will help brands that wish to be leaders in issues of social import or positive causes. More than half (55%) of respondents said they would help promote a brand s product if there was a good ... behind consumers, media, and online, said Bronwyn Fenton, SVP, global consumer brands, Edelman. Fenton ...

A good use of energy

29 Oct 2007 | by Tanya Lewis

. Helen Clark, corporate brand and reputation manager, notes that stakeholders felt oil companies were ... manager. [At a] production facility in Texas, we re building a $3.5 billion [oil production] platform ...

Coleman push goes to extremes

22 Oct 2007 | by Craig McGuire

We have... a well-known brand, but we ve come to rest on our laurels, just a bit, says Ann Walden, director of PR for Coleman. To grow, we need to rely on more than just family campers ... race in 120-degree weather? Strategy We needed a brand ambassador to prove the quality of our ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

are you doing? Zimprich (General Mills): It s all of those things but it also has to build brand ... marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ... hopefully into what s become known as cause branding work [something] the corporation really believes ...

The spirit of generosity

22 Oct 2007 | by Tonya Garcia

, but their employees as well. KitchenAid, one of five brands that fall under the Whirlpool corporate umbrella, has ... will the cause benefit from that program, but the company and brand will as well. At the end of the day ... the past year. More than 72% of consumer respondents said they had bought a certain brand because ...

Interview: Kenneth Weiss

01 Oct 2007 | by Aarti Shah

important. What Wal-Mart is doing is amazing -- they ve really taken this on and they re building new ...

Eco-friendly features give annual reports added appeal

01 Oct 2007 | by Tonya Garcia

report stand out and further the brand. Still, many people prefer the printed word. As such, photos ... s brand and highlight its green efforts Certification from a nonprofit is an important step toward ... with branding elements like video ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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