Online investment still lacks measurement, surveys find
28 Jan 2009 | by Tonya Garcia
about their brands online. According to CMO Council executive director, Donovan Neale-May, PR must get ...
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Western Union says 'yes' to positive global effort
06 Feb 2009 | by Kimberly Maul
ENGLEWOOD, CO: Western Union is launching a global brand campaign later this month, focusing...and were able to succeed. Western Union hopes this program will build its reputation as a company ... . Publicis Hong Kong is AOR for the brand campaign, developing broadcast and print ads. A large portion ...
ING promotes holiday saving
11 Dec 2008 | by Tonya Garcia
, located at wethesavers.com and designed by GWP Brand Engineering, has enhanced e-mail functionality ...
State Farm to review for firms
11 Nov 2008 | by Tonya Garcia
on brand and product PR for State Farm's life insurance products since it was hired nearly five years ago ...
Solvent financial entities boost comms amid panic
29 Sep 2008 | by Tonia Garcia, Ted McKenna
Services Group recently introduced a global branding initiative geared toward individual consumers ...
AMEX's Members Project makes digital push
26 Jun 2008 | by Tonya Garcia
as create their own pages to generate buzz. "This started as part of an overall effort to keep the brand ...
Icahn's blog puts more pressure on IR pros
25 Jun 2008 | by Tonya Garcia
all shareholders with a full understanding of these matters and build a grassroots movement to stand ...
Three firms in Visa IPO
04 Apr 2008 | by Tony Garcia
the new Visa Inc. brand. (Visa Europe still operates as a licensee.) The restructuring and IPO were ...
Abernathy handles IPOs, Harry Winston switch
23 Nov 2007 | by Tonya Garcia
is privileged to welcome Harry Winston, a leading luxury brand and the world s largest publicly traded diamond ...
External image repair needs to start in-house
04 Oct 2007
against them atmosphere. What consumers and the media think about a brand during a crisis is obviously ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
