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, such as product launches and brand initiatives, while bloggers help drive content focused on the daily issues ...
-conscious, and customers continue to lead active lifestyles. In build-up to the launch, the company has been reaching out ... is trying to promote responsible capitalism alongside brand values. McCabe said the instant coffee Via ... . Starbucks introduced the new brand at a February 17 press conference for business and consumer media ...
began work on January 1. In addition to national PR, it will build brand awareness in current markets using grassroots outreach and work on "building anticipation" for forthcoming restaurants in new markets, she added. Additionally, the agency will build on existing programs, such as the company's "Lots ...
In March, the soft drink giant offered consumers a free Dr Pepper if the band released its long-awaited Chinese Democracy album in 2008. The offer was part of a disruptive PR campaign designed by AOR Ketchum , where a brand attaches itself to an ongoing news story to garner attention. When the album ...
banners on the GE building to represent how the votes were tabulating and handed out scorecards ... the year," said John Cusolito, VP and PR manager at Liberty Mutual. "We're aligning our brand ... -Robbins director of brand excitement. "Baskin-Robbins and [AOR] Schneider Associates created The Flavor Debate ...
to employees, investors, customers, and other stakeholders. It will also incorporate these messages into brand ... to build excitement for our employees, most [of whom] work in field, she said. PBG's effort aligns ... % increase in the purchase of a shampoo brand clearly linked with a cause. Consumers today want to see ...
and addressing relevant issues, such as nutrition and prices, said Tracie Lesser, manager in the brand marketing ...
, is about clearly communicating the brand's packaging, flavor, and properties, Billingsley said. Our ...
Global Brands study released September 18. Coke was number one last year as well, and this year IBM moved...The three brands were followed in the annual survey of the top 100 brands by GE, Nokia, Toyota ... considering three categories: company finances; measuring how the brand influences customer demand at the point of purchase; and calculating a brand's strength score, which considers its ability to create ...
is in the midst of a brand shake up , Lisa Passe, communications manager for the coffee chain, said free sample ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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