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, such as product launches and brand initiatives, while bloggers help drive content focused on the daily issues ...
-conscious, and customers continue to lead active lifestyles. In build-up to the launch, the company has been reaching out ... is trying to promote responsible capitalism alongside brand values. McCabe said the instant coffee Via ... . Starbucks introduced the new brand at a February 17 press conference for business and consumer media ...
In March, the soft drink giant offered consumers a free Dr Pepper if the band released its long-awaited Chinese Democracy album in 2008. The offer was part of a disruptive PR campaign designed by AOR Ketchum , where a brand attaches itself to an ongoing news story to garner attention. When the album ...
to employees, investors, customers, and other stakeholders. It will also incorporate these messages into brand ... to build excitement for our employees, most [of whom] work in field, she said. PBG's effort aligns ... % increase in the purchase of a shampoo brand clearly linked with a cause. Consumers today want to see ...
, is about clearly communicating the brand's packaging, flavor, and properties, Billingsley said. Our ...
Global Brands study released September 18. Coke was number one last year as well, and this year IBM moved...The three brands were followed in the annual survey of the top 100 brands by GE, Nokia, Toyota ... considering three categories: company finances; measuring how the brand influences customer demand at the point of purchase; and calculating a brand's strength score, which considers its ability to create ...
Tradicional is the number-one super- premium [tequila], said Toby Whitmoyer, brand director for Jose Cuervo Portfolio, which includes ready-to-serve cocktails and the company s tequila brands. In the US, we feel we ...
that kids expect. Halloween, as you can imagine, is going to be a difficult time for any particular brand ...
an external program called the Moms Quality Correspondents campaign designed to create brand ambassadors ... had been testing a significant internal communications plan called the McDonald s Brand Advocate (MBA ... them become stronger brand ambassadors. Molly McKenna, manager of US communications at McDonald s ...
. And the company is looking internally and externally for brand ambassadors to tell those stories. The efforts to create brand ambassadors from within have taken shape in the form of a major internal communications program, set to roll out in early 2008. The McDonald s Brand Advocate (MBA) program, created with the help ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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