Search results for Brand Building

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Comms plan to spur launch of political market

25 Mar 2009 | by Tonya Garcia

on blogs and other news sites, to build buzz in the media. In addition, it is working with Alexandria ... . We want to build a very robust marketplace where there's a good amount of liquidity and volume ...

Obama's pledge empowers green comms

03 Feb 2009 | by Aarti Shah

be installed on the rooftops of commercial buildings, forgoing the need to build costly wind farms. We ...

USA Network launches 'Characters Unite' tolerance effort

22 Jan 2009 | by Kimberly Maul

affairs component. "We wanted it to be themed to our overarching brand positioning, which is 'Characters Welcome,'" said Alexandra Shapiro, SVP of brand marketing and digital for USA Network. "It really ...

LGBT Web site uses pride events in launch PR

14 Jan 2009 | by Kimberly Maul

in the US. In addition to exposure at Sundance, brand ambassadors will attend LGBT events across the country ...

DoD brings comms for major program in-house

19 Dec 2008 | by Jaimy Lee

program was run in a questionable and unregulated manner, including branding of the program, building ...

Companies eye Hispanic market with holiday-season campaigns

09 Dec 2008 | by Kimberly Maul

to the brand and there is a long relationship, with its Hispanic customers, said Raul Duany, the company ... will develop a sense of loyalty to the brands that have helped them out, Sroka said. JCPenney combined ...

Groups target incoming Obama administration

28 Nov 2008 | by Ted McKenna, Nicole Zerillo

of groups are using the interim to build campaigns directed at the new administration and Congress....with the nonprofit Ceres, the group hopes to build a movement to press Congress to pass legislation that could stem ... . To the debate on climate change and clean energy, we feel we're bringing a consumer brand voice, she said ...

General Mills partners with Univision to reach Latina moms

01 Oct 2008 | by Kimberly Maul

for the latest phase of its multi-brand Hispanic marketing initiative, "Qué Rica Vida" ("What a Good Life")....media relations, including an SMT and blogging on the Web site. Fourteen General Mills brands ... also plans to produce Spanish-language Web sites for each brand, with relevant content showcasing the "specific personalities" of the brands, Sundy said. "Some of our brands are not available in many ...

ServiceNation spurs drive for volunteers

24 Sep 2008 | by Ted McKenna

presidential candidates John McCain and Barack Obama, planned to build on the grassroots interest from

Minority shift signifies a new comms era

14 Aug 2008 | by Kimberley Maul

the multicultural market maintained 22% of the automotive market, consistent with past years. But, he says, brand ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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