24 Feb 2009
| by Tonya Garcia
for us to reach new consumers and expand the brand. To start the celebration, Everlast ...
. The program we're developing will communicate [Everlast's] brand ethos while raising awareness of the new ...
10 Feb 2009
| by Tonya Garcia
of 2009 so far. The C-suite is looking at PR to manage the brand... because PR is now driving more credibility in the market, Johnson said. Those companies that invest in protecting brand reputation... come ...
30 Jan 2009
| by David Bleckin
Coory & Associates in a move to build its training and strategic counsel facilities in Asia-Pacific.
10 Sep 2008
| by Alexandra Bruell
client list. We bring them reach because they're very excited about collaborating and building out their brand, said Johnson. We can help [PWC] shoulder some costs as a smaller firm. He added ...
will continue to operate independently while the agencies will work to expand the brand to other markets ...
26 Aug 2008
| by Kimberley Maul
4.3% increase in revenue, while branding and identity, and healthcare and specialist communications ...
29 Oct 2007
| by Ted McKenna
The company's rare PR-HR union has bolstered employee morale and its external branding efforts..., while HR s messaging is driven by company policy, sometimes without regard to impact on the brand ...
outreach. By integrating brand messaging with the inner workings of the company, NetApp executives hoped to build a robust internal comms function. But cascading the functions of two departments with very ...
15 Oct 2007
| by 'PRWeek' Staff
corporate communications executive for the simple fact that she oversees PR for 22 billion-dollar brands ...
business-building prowess. 10. Steve Harris, VP of global communications, GM Steve Harris came back ...
in the world of cause branding, over the past 25 years Carol Cone has created signature cause programs for a ...
28 Sep 2007
| by Larry Marshall
that includes specialists in media relations, marketing communications, brand management, employee ...
20 Sep 2007
| by Tonya Garcia
DJE, Edelman s parent company, has a majority shareholding stake, making China the firm s third-largest market with 200-plus staffers. It is Edelman s second brand in China. I see great opportunities for us to serve multinationals in China and to help major Chinese companies as they go abroad, Daniel Edelman ...
17 Sep 2007
| by Steve Seeman
If you find your work unfulfilling, you must be proactive in requesting more projects, but you should not blindly take on more tasks. Make sure that these projects will challenge you to grow and build your skills. If that opportunity exists, then speak to your supervisor about it. Be prepared ...