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, the media outreach effort is taking advantage of the brand cachet attached to Life and Getty, said Colleen McMillen, associate director of corporate communications at Time Inc., the parent company of the Life brand. "You don't have to educate consumers on what Getty or Life are; they're two very strong brands," she ...
NEW YORK: FT Search, a standalone division of the Financial Times Group, is conducting a brand..., marketing, and branding trade publications, she said. FT initially targeted technology outlets to gain ...
the last 20 years, this firm has and continues to work for some of the best known companies and brands ...
Events for the DVD's release, which is from , will begin late the night of March 20 across Wal-Mart's national markets, and will be promoted with the support of its national agency Edelman, according to Melissa O'Brien, Wal-Mart senior manager of PR and brand reputation. O'Brien noted via e-mail that Wal ...
as an opportunity to build brand awareness with consumers and advertisers....brand awareness [initiative] for promoting the brand Marie Claire to a larger audience, which you can ... branding goals. I think it would be fabulous if we saw an uptick in terms of what we're doing ...
in the campaign. The overall marketing push was launched last April with O'Keefe Brands. However, the PR ... process, said Kelly O'Keefe, chairman of O'Keefe Brands. We want to [engage] the public in new ...
form, a PR stunt, but it really drives attention to the ESPN Zone brand," said Matt Kovacs, VP ...
on TV for young women to see women in power but also to expand her agency's own brand. I want to make People's Revolution a global brand, she said. We are looking for ways to increase distribution ...
.com and the brand's social media activity. The reconceived site is part of a six-month-long rollout of new ... consistent with the Financial Times brand, with the pink pages, and it's cleaner and more uncluttered ... at the newspaper. Outreach to bloggers regarding the brand in general is also ongoing, Glover added ...
positioning, media relations, and weekly publicity outreach for the magazine brand.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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