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significant donation to the campaign budget was made by Yum!Brands, George noted. ...
The organization is working to get people to sign a pledge to stop using the word as part of its Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org , in response to use of the word in Tropic Thunder , said Kirsten Seckler, director of global brand marketing ...
affairs component. "We wanted it to be themed to our overarching brand positioning, which is 'Characters Welcome,'" said Alexandra Shapiro, SVP of brand marketing and digital for USA Network. "It really ...
FRANKLIN, TN: Dog food brand Pedigree launched an awareness campaign to coincide with the upcoming...Employing the message of, "See the movie. Help a dog," the campaign is reaching out to educate consumers about the number of dogs that are in need of homes, aligning it with past Pedigree efforts as well as its brand values. "Pedigree has been an advocate for helping dogs in need find loving homes ...
brand management for W Hotels Worldwide. ...
. Staff from other Brodeur partner agencies will contribute healthcare, digital, branding, oncology ...
Trick-or-Treat for UNICEF has been primarily driven by the trademark orange collection box, said Kim Pucci, marketing director for the US Fund for UNICEF. We need to offer a wider spectrum of engagement opportunities that are more relevant to how kids interact with brands these days. Sixteen ...
and addressing relevant issues, such as nutrition and prices, said Tracie Lesser, manager in the brand marketing ...
, a multi-level branding initiative on August 14. Inspired by the MGM character the Pink Panther...to do, to find ways to take a brand and get behind and support a worthwhile cause like this," Pryor ...
and builds a strong community that it could have life beyond the holiday season - say for Mother s Day ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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