eHarmony's gay dating site takes company into unfamiliar market
03 Apr 2009 | by Kimberly Maul
, the first step of the process is offering a great service," Breton added, when asked about building a good ...
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Panasonic's effort aims to mass market Toughbook
03 Apr 2009 | by Aarti Shah
huge opportunity for Panasonic to build on [its] heritage. The push first launched in early March ... to launch in mid-April, and Panasonic is currently tapping into brand advocates to participate in the site ...
Agency reviews highlight battle in electronics space
17 Mar 2009 | by Aarti Shah
competitors, is looking to build its brand as the preferred choice. At the time, Bret Walrath, Edelman EVP, noted that the electronics company wanted to move from the brand awareness phase to brand preference, then brand loyalty. During these economic times, I am reevaluating all my partners and vendors, as I ...
Value of press hits varies by industry, study finds
11 Mar 2009 | by Frank Washkuch
that the study also indicates that PR is a very cost-effective way of building brand value and maintaining brand ... of the Top 100 Global Brands to find how the brands' ranking corresponded to overall hits in the media, sifting through 20,000 global media sources from last year. Overall, 27% of a brand's value was tied ...
Shapeways goes digital for grassroots campaign
11 Mar 2009 | by Kimberly Maul
their enthusiasm, we hope that they will spread the word in their communities. Shapeways hopes to build buzz ...
Cisco gets animated to boost product awareness
06 Mar 2009 | by Aarti Shah
for the effort. Another objective of the campaign is to build buzz for Cisco's products prior to RSA ...
Survey shows optimism for social media, digital in 2009
27 Feb 2009 | by Kimberly Maul
great job of building their capabilities [and] integrating social media with the other tools ...
Themis Group hires Ogilvy to promote gaming sites
25 Feb 2009 | by Frank Washkuch
In a six-figure, year-long contract, it will work to raise brand awareness of its Web sites ... . The team plans to raise the brand's profile beyond its core video-gaming industry and enthusiast community ... that the online magazine's readership consists of early adopters who are loyal to brands, said Siobhan Aalders ...
Online investment still lacks measurement, surveys find
27 Jan 2009 | by Tonya Garcia
about their brands online. According to CMO Council executive director, Donovan Neale-May, PR must get ...
Four firms remain as Digg conducts search for agency
26 Jan 2009 | by Aarti Shah
, and growing and building new partnerships. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
