Wiley names M Booth AOR for Frommer's
27 Oct 2008 | by Frank Washkuch
NEW YORK: M Booth & Associates is conducting a brand awareness effort for the Frommer's brand, a
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Wet n wild touts tech, value
22 Jan 2009 | by Alexandra Bruell
CITY OF INDUSTRY, CA: Beauty brand wet n wild has launched a campaign to promote additional...The cosmetic brand, working with AOR Creative Media Marketing (CMM), is educating consumers about ... will achieve by using it. Although the brand is not overt about its 30th anniversary in its consumer ... as looking into partnerships with relevant publications and brands also celebrating their anniversaries, said ...
TACA rebranding to reach "modern Latin" consumer
09 Oct 2008 | by Nicole Zerillo
MIAMI: The Central American airline TACA will retool its brand through 2009 to better connect...From operational changes to key messaging, the company is overhauling its brand to better market to the psychographics of the modern Latin, a traveler, who frequently flies across Latin America, said Sarah Sandoval, director of marketing for TACA. The demographic also includes US Hispanic travelers who connect ...
Virgin America introduces 'Entourage Air' for JFK-Vegas route
03 Sep 2008 | by Kimberly Maul
brand as we try to reinvent the US travel experience and make it different and a little better." ...
Transitions awareness push gets a boost from golf tours
29 Aug 2008 | by Nicolle Zerillo
eyewear brand for the Professional Golfers Association (PGA) Tour, the Champions Tour, and Nationwide Tour.... Byrne added that experiential branding events will also support the effort later in the year. ...
Bucks County launches viral tourism campaign
26 Aug 2008 | by Frank Washkuch
, Oxford VP of brand culture, said it hopes to show nearby New Yorkers that Bucks Co. is a creative ...
Virgin Galactic aims to be a brand leader with spacecraft
05 Aug 2008 | by Aarti Shah
, in an effort to position Virgin as an innovative brand leader.
Empire State Building hires Edelman for repositioning
30 Jun 2008 | by Nicole Zerillo
NEW YORK: The Empire State Building (ESB) recently hired Edelman to support its brand repositioning...The new consumer-focused PR and marketing campaigns come during the building's ongoing $500 ... ," said Melanie Maasch, director of brand development and PR for ESB. "The focus is to bring [the ESB ... . "Edelman is planning what kind of activities and events will draw new and repeat visitors to the building ...
Southwest's campaign takes aim at airline fees
02 Jun 2008 | by Nicole Zerillo
without reductions or additional charges and reaffirm its brand.
States' summer tourism efforts tout affordability
16 May 2008 | by Jaimy Lee
Yourself, that expands its sultry, hip brand with an added focus on art and culture, said Rolando Aedo, SVP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
