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Honda picks Bottle PR ahead of Civic launch

01 Jun 2012 | by John Owens

advertising the personality that makes Honda a fun, energetic and creative brand, not a corporate one. ...

SapientNitro wins McLaren digital business

31 May 2012 | by Sara Kimberley

. SapientNitro will be responsible for building the McLaren brand, driving sales and enhancing the customer ...

Goodyear launches £30m media pitch

31 May 2012 | by Katherine Levy

that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ... with Karmarama on a project to promote its Fulda tyre brand. A new creative campaign for Goodyear Dunlop ...

We'll call you: BMW

30 May 2012

only be used in specific areas. It doesn't say which cars it includes, but they are all brand new cars ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...

VW 'see film differently idents 2012' by DDB UK

21 May 2012

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

Taxi app Hailo calls in Surname & Surname for consumer drive

18 May 2012 | by Sara Luker

The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

dancing and it's in right now. We re as good a brand as any to ride that wave." It may not be an idea ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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