Click 
to remove filters
market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president and chief executive, said at the time: "Umbro is a brand with a powerful heritage and deep experience ... and inspire consumers through the Nike brand. We also see significant potential in Jordan, Converse and Hurley ...
The fashion brand has celebrity fans, but is struggling against high-street rivals....of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... over the preceding three months, against analyst expectations of a 2.5% decline. The brand began a ... , which formerly handled the retailer's advertising account, how the brand can reverse its decline ...
of the brand's 'Runway to Reality' strategy, which allows VIP consumers to buy items from its runway ... celebrations and the build-up to the London 2012 Olympics. Shot in Greenwich, London, at the site of the Games equestrian competition, Burberry claims it is the brand s biggest ad production yet. The ads ...
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....m of this came from outside the US. To grow brand awareness internationally, Under Armour ... campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour. In addition, the brand recently struck a five ...
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...powerful reminder of the importance for brands to build and retain consumers trust. It s a deeply ... to meet modern day standards. How do brands build trust? Marketers are operating in a more ... it is essential for brands to identify influencers and encourage communities to build a trusted and positive ...
brand Armani....The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... David and Victoria Beckham. Most recently, Rihanna became the global face for the brand's spring 2012 ...
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
