01 Jun 2012
| by Nick Batten
.
The restructure will integrate the digital sales team into the brand teams to help create revenue ...
customers.
"With this as a backdrop and the fact that a number of our brands are becoming multi ...
publishers - as we saw at the last round of ABCs - we are making changes now so that that we build the best ...
01 Jun 2012
| by Daniel Farey-Jones
Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four...to stand for strongly as a brand."
The credit card company strives to make high-end products more ...
looking at ways of "breathing new life into the brand" in the middle of last year after Woodburn took up ...
as the League Cup has historically been."
Asked what he was planning to do to help the brand displace the cup ...
01 Jun 2012
| by Maisie McCabe
The four tools which have been awarded a certificate are: AdSafe Brand Safety Firewall from AdSafe ...
by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ...
: "Protecting the reputation of any brand is critical. As online advertising becomes increasingly automated, we ...
01 Jun 2012
| by Matthew Chapman
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...for backing the arts
According to Steven Day, Everything Everywhere's chief of brand and communications ...
there is a malaise in brand sponsorship of the arts, and recent statistics suggest that there is. In 2010 ...
the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ...
01 Jun 2012
| by Maisie McCabe
the country. A Garmin brand campaign starts today (1 June) and will be followed by more tactical activity using services such as Amscreen s Flexible National Content (FNC) software, which allows brands to adapt ...
behind it, and has plans to develop both so it can provide more flexible services to brands and agencies ...
01 Jun 2012
| by Maisie McCabe
to online at www.Jazzfm.com and to Jazz FM-branded events.
Paul Jacobs, chief executive of Klipsch, said ...
the globe that provide us the opportunity to align with the live music that defines our brand.
"Given ...
01 Jun 2012
| by Maisie McCabe
to Ernst Young's creative and global brand strategy account in 2010 . Patrick Ryan, European new ...
01 Jun 2012
| by Nick Batten
market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president and chief executive, said at the time: "Umbro is a brand with a powerful heritage and deep experience ...
and inspire consumers through the Nike brand. We also see significant potential in Jordan, Converse and Hurley ...
01 Jun 2012
| by Sarah Shearman
Fujifilm, the camera brand, is embarking on its first social media push in order to encourage...It is ramping up its presence on Facebook, Twitter, Google+ and Tumblr, to help it grow an online community and extend the reach of the brand beyond those who own a Fujifilm camera. The activity has been ...
, and share their photographic experiences with us and other followers."
A spokeswoman said the brand might ...
01 Jun 2012
| by Outdoor Media Centre
of categories across the whole gamut of brand usage, editorial reading, word of mouth and advertising media ...
,000 logged brand encounters, where respondents checked in to note a brand encounter and told us the nature ...
, investigate brands and buy products as a result of seeing out of home advertising.
We learned that those ...
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