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Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

journey mapping we isolate the pivotal moments that matter for customers and at the same time build ...

Forever Friends brings in Lucre to attract new fans

31 May 2012 | by Hannah Crown

Lucre has been handed a consumer brief for 25-year-old greetings card brand Forever Friends....customers. The brand is investing in a hugging-themed integrated campaign to promote its new product range ... campaign, masterminded by Lucre's head of social, Rax Lakhani, will share content with the brand s fans. A ... , Forever Friends brand manager at Hallmark UK, said: We are extremely excited about our multi ...

Amex partners Foursquare to bring location-based deals to UK

31 May 2012 | by Sarah Shearman

members to get location-based offers from a number of UK high street brands including Tesco, House.... Tesco and Eat are giving 5 back for the first 5 customers spend in stores, while the other brands ... a "huge success" in the US. He said: "American Express' focus on building customer loyalty ...

Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

The fashion brand has celebrity fans, but is struggling against high-street rivals....of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... over the preceding three months, against analyst expectations of a 2.5% decline. The brand began a ... , which formerly handled the retailer's advertising account, how the brand can reverse its decline ...

Jesus hairdressing ad complaints dismissed

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

, but considered that most consumers would understand the light-hearted intention of the brand. The ad has not been banned. Upmarket ice-cream brand Antonio Federici Gelato Italiano had an ad banned in 2010 ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

of the brand's 'Runway to Reality' strategy, which allows VIP consumers to buy items from its runway ... celebrations and the build-up to the London 2012 Olympics. Shot in Greenwich, London, at the site of the Games equestrian competition, Burberry claims it is the brand s biggest ad production yet. The ads ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

Starbucks is the most prominent, followed by Costa

Tesco gives ready meals multimillion-pound revamp

24 May 2012 | by Matthew Chapman

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...

Arcadia starts £4m media agency contest

24 May 2012 | by Maisie McCabe

agency of record for other Arcadia brands before this appointment. The bulk of Arcadia s spend ... JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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