01 Jun 2012
| by Nick Batten
.
The restructure will integrate the digital sales team into the brand teams to help create revenue ...
customers.
"With this as a backdrop and the fact that a number of our brands are becoming multi ...
publishers - as we saw at the last round of ABCs - we are making changes now so that that we build the best ...
01 Jun 2012
| by Daniel Farey-Jones
Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four...to stand for strongly as a brand."
The credit card company strives to make high-end products more ...
looking at ways of "breathing new life into the brand" in the middle of last year after Woodburn took up ...
as the League Cup has historically been."
Asked what he was planning to do to help the brand displace the cup ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder
01 Jun 2012
| by Alex Brownsell
the brand move away from its controversial "It's not for girls" campaign....The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
01 Jun 2012
| by Gemma Charles
serve" in a bid to place sociability and sharing with friends at the heart of the brand.
Launching ...
advertising, Facebook activity and the launch of new Corona mobile apps.
Darius Burrows, senior brand ...
between our brand and its consumers, so that when they open a bottle of Corona, they leave everything else ...
01 Jun 2012
| by Gemma Charles
London, aims to grow the Brown-Forman owned brand s awareness and usage among 25-34 year-old women ...
. Charlotte Ashburner, senior brand manager for Chambord, said: "'Revenge' is perfectly aligned with our brand ...
01 Jun 2012
| by Nick Batten
Cheetham to head of digital operations, building on the appointments of Jo Allan, Matthew Hook and Richard ...
01 Jun 2012
| by Sara Kimberley
Marmite, Tesco and M Ms are just a few brands to push create a Jubilee ad for this special bank holiday weekend.
Creds:
Marmite Ma amite by DDB UK
Executive creative director: Jeremy Craigen
Copywriter: Jonathan John
Art director: David ...
01 Jun 2012
| by Maisie McCabe
The four tools which have been awarded a certificate are: AdSafe Brand Safety Firewall from AdSafe ...
by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ...
: "Protecting the reputation of any brand is critical. As online advertising becomes increasingly automated, we ...
01 Jun 2012
| by Matthew Chapman
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...for backing the arts
According to Steven Day, Everything Everywhere's chief of brand and communications ...
there is a malaise in brand sponsorship of the arts, and recent statistics suggest that there is. In 2010 ...
the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ...
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