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Karmarama has created a new spot for Wells & Young's beer brand Bombardier starring comedic actor
Created by Sam Hibbard and directed by Megaforce the ad launches with a 60 second version. This Glass and Half Full Production is set to go beyond the TV with a campaign set to deliver new ways to participate with the brand across digital, events and PR. ...
DDB has launched its first brand-focused work for Virgin Media since it won the £71 million account
Goo Dares Wins, an integrated marketing campaign, sees Creme Egg becoming the first Cadbury brand to link into the Spots v Stripes initiative that aims to get the entire nation playing games. Cadbury has embarked on an integrated marketing campaign involving advertising, digital, PR, events, and sales ...
Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness of the Government's free milk scheme through social media channels including Facebook, Twitter and a dedicated blog ...
advertising the personality that makes Honda a fun, energetic and creative brand, not a corporate one. ...
with the aim of increasing awareness of Groupon s brand through merchant and consumer-specific activities. She ...
National station Absolute Radio launched digital brand Absolute Radio 60s to complement its other...Campaign: Absolute Radio launches digital station Absolute Radio 60s Client: Absolute Radio PR team: In-house Timescale: November-December 2011 Budget: 5,000 Objectives To create awareness for the launch and spark a social media conversation To strengthen brand image ...
to its brand. Its response ignores the fundamentals of comms - there is no acknowledgement its ...
Salt chief executive Andy Salt and Octopus Group brand director Alexia Sciplino were speaking in a PRWeek podcast about the pressures being placed on agencies during pitch processes. The discussion covered reverse auctions, the process by which some big pitches are carried out in which agencies bid ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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