24 Jan 2008
| by Ted McKenna
OC is reaching out to travel and environmental reporters, as well as travel agents at trade shows around the US, seeking to encourage responsible travel that bolsters local community efforts to protect sea turtles from overfishing and other threats. Design firm Fuzion created the branding behind ...
20 Nov 2007
| by Irene Chang
to change the brands they buy or their consumption habits to contribute to a better society and environment...., goodpurpose, which will help brands that wish to be leaders in issues of social import or positive causes. More than half (55%) of respondents said they would help promote a brand s product if there was a good ...
behind consumers, media, and online, said Bronwyn Fenton, SVP, global consumer brands, Edelman. Fenton ...
22 Oct 2007
| by Tonya Garcia
marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ...
hopefully into what s become known as cause branding work [something] the corporation really believes it in. There are people involved, all of the partners are involved and it becomes part of the brand ...
22 Oct 2007
| by Tonya Garcia
, but their employees as well. KitchenAid, one of five brands that fall under the Whirlpool corporate umbrella, has ...
will the cause benefit from that program, but the company and brand will as well. At the end of the day ...
the past year. More than 72% of consumer respondents said they had bought a certain brand because ...
03 Oct 2007
| by Irene Chang
to find a way to distinguish their brands in what can sometimes be a sea of pink. These types of programs reflect well on the brand. Consumers may not put down their money for the pink-ribbon product, but they do think of that brand in a more positive way - in a way that is helping women, in a way ...
03 Oct 2007
| by Erica Iacono
communications efforts. And just as a one-size-fits-all message won t help a company develop brand loyalty with a ...
01 Oct 2007
| by Keith O'Brien
Dyke and VP of brand communications Ian Yolles worked at beloved-by-greenies Patagonia. Other ...
exclusive (one of the reasons Nau hired WE was because of its digital prowess), so it launched the brand ...
of third-party storytelling and knew we would be engaging our partners to build the brand, Van Dyke says ...
01 Oct 2007
| by Shoba Purushothaman
brand or institution is being forced to look hard at what its contribution to the green cause can be ...
27 Sep 2007
| by Hamilton Nolan
National Geographic is one of the world's most venerable and respected brands in its field.
24 Sep 2007
| by Tonya Garcia
three objectives: educate consumers about carbon offsets and develop brand loyalty, secure 50 media ...
offsetting and traveling responsibly, and that s what this campaign is really saying about the brand, says ...
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