External image repair needs to start in-house
04 Oct 2007
against them atmosphere. What consumers and the media think about a brand during a crisis is obviously ...
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Put public's interest first in a crisis
11 Oct 2007 | by Jason MacDonald
market position. Today it remains one of the most popular analgesics on store shelves and a trusted brand. According to Interbrand s annual global brand value survey, Johnson Johnson is one of the world s most valuable brands, ranking in the top 100 globally. By recalling more than 30 million bottles of product ...
Ogilvy counseling China on food-safety response
14 Sep 2007 | by Ted McKenna
with Tsinghua University called the Tsinghua-Ogilvy Program for Public Branding. Questions about the safety ...
US brands in China must take pre-emptive action
13 Sep 2007
It did not take ads or participation in the Beijing Olympics for some major US brands to suffer...visits to vendors and subcontractors in China. Two weeks ago, Toys R Us told its branded-toy suppliers ...
Kaigler quarterbacks Reebok response to Vick saga
03 Sep 2007 | by Michael Bush
on this side of the communications industry. Bill Holmes, VP of HR for the Reebok brand, says Kaigler is able ...
Diebold rebrands election products division
23 Aug 2007 | by Tonya Garcia
PES, which manufacturers voting and election-related products and services, will operate as a wholly owned, but separate brand of Diebold, a provider of self-service (i.e. ATMs) and security systems and services. PES messaging will focus on new technologies, like touch-screen terminals, and how they improve ...
Aon selects GolinHarris as AOR
22 Aug 2007 | by Michael Bush
in the areas of branding and corporate reputation. Fred Cook, president and CEO of Golin, said the focus ...
J&J must expand candid conversation everywhere
16 Aug 2007
Industry watchers can easily point to Johnson Johnson s recent lawsuit against the American Red Cross as a prime example of such an occurrence. J J certainly knew suing a nonprofit partner, especially when it involves a dry topic like branding rights, was going to have a negative impact on its ...
InfoUSA hires Sloane, battles bad press
14 Aug 2007 | by Tonya Garcia
intended to reach older customers. Ultimately, we re going to support infoUSA s branding and reputation ...
Mobile content movement is inevitable
13 Aug 2007 | by Michael Brewer
else. The ultimate personal connection to brands can be made if companies can figure this out right ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
