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not associated with a major journalistic brand. It s really the mix between the concept of citizen journalism and a branded mainstream media outlet, Almacy says. There are two things needed for successful ...
Tradicional is the number-one super- premium [tequila], said Toby Whitmoyer, brand director for Jose Cuervo Portfolio, which includes ready-to-serve cocktails and the company s tequila brands. In the US, we feel we ...
The Wall Street Journal is discussing major changes to its brand in the coming months. Rupert...necessitate that practitioners craft and communicate a message around a brand that speaks not only ...
intend for the campaign to change consumers perceptions of the brand. We didn t just need a refresh ... s shows are intimately tied with its brand perception. The network, known for its documentary and host ...
that the social network is focusing more on traditional brand advertising, a new Hypertargeting ad product ...
NEW YORK: NBC Universal turned inward last week for one of the most comprehensive green branding...150 hours of programming and 38 brands. Primetime NBC telecasts each incorporated an environmental ... for their brand, said Zalaznick. This is a very brand-centric company. The company did work with GreenOrder ... week an annual event, and create ongoing green programming and branding events. The overarching goal ...
. Helen Clark, corporate brand and reputation manager, notes that stakeholders felt oil companies were ...
Ashlee Stubits: Orkin is a global leader in pest-control services for both homes and industries. It was looking to us to drive awareness of its brand and services among residential homeowners in the US. What made the Associated Press such a good target for what amounted to a new angle to a breaking sports ...
branding and public outreach effort encouraging more consumers to consult BBB databases prior to making...branding consistency in the 128 branches in the US and Canada; many were only loosely adhering ...
We have... a well-known brand, but we ve come to rest on our laurels, just a bit, says Ann Walden, director of PR for Coleman. To grow, we need to rely on more than just family campers ... race in 120-degree weather? Strategy We needed a brand ambassador to prove the quality of our ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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