Targeted online communities reach multicultural groups
29 Oct 2007 | by Irene Chang
online communities and Web sites give them when they work on a particular client s brand, product ...
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P&G unveils 'My Black is Beautiful' campaign
29 Nov 2007 | by Michael Bush
-networking component to Myblackisbeautiful.com to allow for more female interaction. Among the brands connected to the campaign are Pantene Pro-V Shine, Covergirl Queen Collection, Crest, and Always. Eric Higgs, brand manager ...
Dyed fountains highlight Showtime's 'Dexter' effort
28 Sep 2007 | by Randi Schmelzer
Park, and cordoned off surrounding areas with branded banner tape. In some spots, custom fountains ...
Brands should consider hip-hop culture
03 Sep 2007 | by Ronn Torossian
into a multibillion-dollar business as the artists have become brands unto themselves. Whereas 10 years ago a brand buying into hip-hop was taboo, today Fortune 500 companies see the cultural power ... , and corporations can no longer ignore them. Hip-hop has grown tremendously, but brands need to exercise caution ...
Multicultural hits the big league
19 Aug 2007 | by Randi Schmelzer and Michael Bush
in seats. Our job is to make sure people engage with the Gigantes brand, Pearl explains, in particular via giveaways and branding opportunities in partnership with corporate sponsors like AT T, Bank ... games, broadcasts, and promotional themes. We re unlike other brands because we are in the community ...
Deep dish on the Windy City
06 Aug 2007
have some of the best people and best ideas but I think from the point of view of global brands, we re ... strategy, I need the brand strategy and all of the tactics that play into achieving that. Armstrong ... they don t feel welcome at a big agency. So they don t stay, and if they can get a couple of brands ...
Gfk gauges Hispanic market
24 Jul 2007 | by Tonya Garcia
For example, GfK said marketers may overestimate the brand loyalty of the Hispanic population, which usually extends to products available in their country of origin. Once faced with the multitude of products in the US, that loyalty may dissipate. This will allow marketers to determine the extent ...
Web video initiatives, creating effective Hispanic PSAs, more
17 Jul 2007 | by Irene Chang
with the click of a button. Cooper suggests choosing a service that allows you to extend your brand through ...
Logo boosts awareness with presidential forum
12 Jul 2007 | by Ted McKenna
. For advertisers, this is an audience that is incredibly brand loyal, whether that brand [is] a candidate or a car ...
Reaching Latinos, targeted newswire services, and more
19 Jun 2007
about clients brands occur. In fact, Bauman says, message boards often are a better real-time barometer ... can t ignore the impact of social media on your brand anymore - both positive and negative, Bauman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
