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US ELECTIONS: McCain brand remains under microscope

adherence to it. For the moment, in the big picture, everything depends on the McCain brand name, says ... - and the brand name [gets] tarnished - he s got a real problem. It s early in the day and the Times story isn ...

BarelyPolitical touts viral video

as a hook, LaunchSquad wanted to build the site s brand and position Relles as a thought leader ...

Opinion-focused sites offer relevant marketing insight

perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users ... at Tanjable PR, the site s AOR, says, This is hugely important for post-campaign assessments by brands ... , but harder to track. You can use Web tools to monitor or search for comments on a certain brand or item ...

Online gambling lobby hires Ogilvy for comms

IMEGA president Edward Leyden declined to discuss deal terms, but said the firm would assist with brand awareness for iMEGA specifically and online gambling - or gaming - in general. He added ... message, Leyden said. We think there is a brand to be built for our association. We re new and trying ...

PBS World broadens network's reach

Kelly Chmielewski, director of brand management, PBS PR Agency: Fifth House PR, Boston ...

Ogilvy counseling China on food-safety response

with Tsinghua University called the Tsinghua-Ogilvy Program for Public Branding. Questions about the safety ...

Making health relationships better

the groups in the mix. People expect to have relationships they can trust with the brands, companies ... of a brand, consider inviting your stakeholders to help develop its strategy. The last point is about ...

A golden opportunity

for the legal industry to establish and reinforce law firms brands within the local media market and get ...

A matter of trust

-Independent-Nonprofit neatly sums up why its entire brand is built on trust. In such an environment, successful communication ... To anyone interested in how an old media brand can make a seamless transition into modernity, CR is a ... communications, talent relations, content licensing, internal communications, and branding work. A veteran of CBS ...

PR ideal for Web 2.0

relationship. Advertising is not used to audience talking beyond the occasional brand study. But the forging ... . Web 2.0 can help create life-long brand champions for a company. It also has the potential of creating life-long brand detractors. The determining factor will be how Web 2.0 relationships are forged ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.