Atlanta: The star of the Southeast
08 Oct 2007 | by Hamilton Nolan
.7 Superior Essex 2.9 AGL Resources 2.6 Spectrum Brands 2.6 Georgia Gulf 2.5 Source: Fortune ...
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Addressing the detractors
15 Oct 2007 | by Michael Bush
Like many brands that become leaders in their industry, ESPN has had to deal with a good amount of criticism from the media, analysts, bloggers, and even consumers. Chris LaPlaca, SVP of communications ... , but adds that in order for a brand to sustain a high level of relevancy it needs to experiment. I think ...
New Nielsen Web site eyes young consumers
24 Sep 2007 | by Aarti Shah
NEW YORK: The Nielsen Company has launched a pop culture Web site to bolster its brand recognition
Food giants agree to alter marketing efforts to kids
23 Jul 2007 | by Marc Longpre
to use [PR] to engage a number of children. There are other brands that will be much more impacted ... their brand and the consumer, who may be under 12. Tony Telloni, MD at Burson-Marsteller, says ...
Hughes tackles a shaky image
23 Jul 2007 | by Ted McKenna
center that s an interagency center - brand new. The senior official is a State Department foreign ...
Cocktails by Jenn positions its drinks as party accessory
19 Jul 2007 | by Irene Chang
Logan, marketing manager for Barton Brands, which owns Cocktails by Jenn. IDEA: With the opening ... while they sipped on Cocktails by Jenn martinis. We wanted to create a brand-sponsored experience ... Brands Campaign: Club Jenn PR team: Wheatley Timmons Other marketing: Street teams, Web site ...
Casio courts youth with new 'YouTube camera'
19 Jul 2007 | by Aarti Shah
simplicity and innovation with the Casio brand, Max added. Outreach efforts include promoting the agreement ...
Dell turns focus to small businesses in latest effort
12 Jul 2007 | by Aarti Shah
to small business, but we didn t have a product line and brand just for the very small business, she added ...
The fast track to being taken seriously
02 Jul 2007 | by Randi Schmelzer
Attend trade shows and conferences. They can be great for networking, product pitching, and brand ...
SHRM employs members for its global branding initiative
28 Jun 2007 | by Ted McKenna
it offers members through the creation of a new logo and a global branding campaign....IDEA: By modifying its logo and enlisting members for its branding, SHRM hopes members ... couple of different logos, and we were starting to look like a house of brands rather than a branded ... . MEASUREMENT: Success will measured based on a brand-equity index by Greenfield Belser s research arm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
