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'Generation flux' marketers consider alternative career paths

board for arts group Creative Capital, says consultancy work allows her to be objective about a brand ... worked in a variety of freelance roles at different brand owners. Jones didn't take the traditional ... . He began with a six-month contract, which was extended. He ended up staying for 14 months as brand ...

The age of the interim marketer

of an executive, the 'interims' are having a major effect on the way many brand owners function ... , beneath their scale or lacking in interest. That's a view shared by David Grint, formerly group brand ... that demand for interim marketing managers and brand managers is down by about 8% over the past year ...

Ernst & Young appoints UM International for global media

to Ernst Young's creative and global brand strategy account in 2010 . Patrick Ryan, European new ...

Trading places: this week's people moves

agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising...has promoted its commercial director, Christian Lee , to the role of managing director of its branded ...

Forever Friends brings in Lucre to attract new fans

Lucre has been handed a consumer brief for 25-year-old greetings card brand Forever Friends....customers. The brand is investing in a hugging-themed integrated campaign to promote its new product range ... campaign, masterminded by Lucre's head of social, Rax Lakhani, will share content with the brand s fans. A ... , Forever Friends brand manager at Hallmark UK, said: We are extremely excited about our multi ...

Lee replaces Constantine as MD of Newcast

director of its branded content arm, Newcast UK.

Nokia in Hollyoaks placement deal

of how we are pushing the Lumia brand in new innovative ways, with a human approach across multiple ...

SapientNitro wins McLaren digital business

. SapientNitro will be responsible for building the McLaren brand, driving sales and enhancing the customer ...

Karmarama lands Time Out business

Karmarama will be responsible for expanding the city listings and travel guide to add on ticketing and bookings services. The agency will create a campaign this summer showcasing the brand's offers ... : "We're delighted that a cultural brand as iconic as Time Out has chosen us to help deliver its ...

The Red Brick Road wins £2m ADT task

will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.