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agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising...has promoted its commercial director, Christian Lee , to the role of managing director of its branded ...
of categories across the whole gamut of brand usage, editorial reading, word of mouth and advertising media ... ,000 logged brand encounters, where respondents checked in to note a brand encounter and told us the nature ... , investigate brands and buy products as a result of seeing out of home advertising. We learned that those ...
that the Jubilee makes them proud to be British. We know from MPGMC s ongoing research around meaningful brands ... , and that brands that are meaningful to consumers tend to stand a greater chance of success. With 44% of people ... the Queen in some way over the long weekend, brands have a great opportunity to tap into that feeling ...
and, would you believe it, wit. All brands dream of their customers doing their advertising ...
What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ... , how much brands know about you and will fundamentally change your relationship with TV providers. I ...
is explicitly designed to mimic editorial format. Publication and brand tie-ups are certainly not uncommon, but brands who choose to use this as an advertising tool - as well as those writing the content - must ... the opportunity for a supplier s brand and products to be featured more prominently in communications, when ...
businesses, have become brands in their own right. As such are more likely to still have a seat in the Serps ...
stimulate a 70% increase in propensity to purchase, along with a 74% increase in brand endorsement ... propensity to buy among 59%. Even in a crowded branding environment like the Games - with 26 brands ... . As many eyeballs train on East London and the brands associated with the upcoming Games, I firmly believe ...
represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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