Lexus in talks over European account
17 Dec 2001 | by Jeremy Lee,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
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Former Universal VP creates
Blackbird consultancy
17 Dec 2001 | by Rachel Minter,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Media Edge rolls out £1.5m TV campaign for Kobayashi brand
17 Dec 2001 | by JEREMY LEE
Japanese pharmaceuticals giant Kobayashi is rolling out its first UK product - Kool'n'Soothe - with a 1.5m national TV campaign through The Media Edge. The campaign initially concentrates on the Midlands, the North and Scotland. In January, this will be followed up by a national...
BT rolls out multimedia payphones
17 Dec 2001 | by NAOMI LINDSAY
advertising, clients can also take advantage of content or dual branding sponsorship deals, and video ...
CLIENT ROUND-UP: Paul Van Der Bergh to head Ford's UK marketing
17 Dec 2001
Ford's US global product marketing brand manager, Paul Van Der Bergh, is to head UK marketing for the car maker from January. He replaces John Mendel, who is now in charge of sales and marketing for Mazda in North America. ...
CLIENT ROUND-UP: Marketing appointments at the Conservative Party
17 Dec 2001
Vanessa Ford has taken over from Jane Keene as the Conservative Party's director of income generation and marketing. The Party has also taken on Mike Chattey from Billington Cartmell, a below-the-line agency, as clubs brand manager. ...
CLIENT ROUND-UP: Appointment at McVitie's Cake Company
17 Dec 2001
David Young, marketing controller for Young's Bluecrest Seafood, has left to oversee a 5m budget as head of marketing at McVitie's Cake Company. He will be in charge of brands such as Go Ahead! and To Go, reporting to company director Joy Parkinson. ...
MTV's 'Vivid' club event to be backed by Bacardi
17 Dec 2001 | by RACHEL MINTER
MTV Networks has clinched a deal with Bacardi Breezer to sponsor the drinks brand's 'Vivid' club ... Pickard, group account director at Viacom Brand Solutions and Paul Gidley, account handler at Universal ... : "Viacom Brand Solutions presented us with the ideal opportunity to bring the 'Vivid' club event ...
E&J Gallo sponsors Good Housekeeping 2002 food calendar
17 Dec 2001 | by COLIN GRIMSHAW
the Anchor butter brand. All four deals were negotiated by Good Housekeeping's business development ... Pitt commented: "The Gallo brand is very much in keeping with the values with of the grown-up woman ...
Hutchison 3G draws up shortlist in £25m media buying pitch
17 Dec 2001
brand into the UK market next year. MGM has been tipped to scoop the account, based on the fact ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
