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. The restructure will integrate the digital sales team into the brand teams to help create revenue ... customers. "With this as a backdrop and the fact that a number of our brands are becoming multi ...
The four tools which have been awarded a certificate are: AdSafe Brand Safety Firewall from AdSafe ... by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ... : "Protecting the reputation of any brand is critical. As online advertising becomes increasingly automated, we ...
the country. A Garmin brand campaign starts today (1 June) and will be followed by more tactical activity using services such as Amscreen s Flexible National Content (FNC) software, which allows brands to adapt ... behind it, and has plans to develop both so it can provide more flexible services to brands and agencies ...
to online at www.Jazzfm.com and to Jazz FM-branded events. Paul Jacobs, chief executive of Klipsch, said ... the globe that provide us the opportunity to align with the live music that defines our brand. "Given ...
from flagging circulation of its printed issue, although its brand offshoots are performing well ... than double its current circulation. But the NME website and its other brand offshoots ... honoured to pick up the baton from her. My challenge is to make NME magazine and the wider NME brand even ...
in the US, and build on the 500,000 monthly unique users that Empire says already visit the brand online ...
, single company. "What buyers and sellers need is a platform that aggregates all the best brand ...
. In addition to digital brand extensions of its print titles, Johnston Press is also investing in new launches ...
is integration, but the current complexity of the mobile sector is a barrier to entry for brands. It is holding ... brands the flexibility to use any kind of mobile format or creative approach, combined with precision ...
Adam Eve s Save the Children campaign, which also won the best use of sponsorship or content category, included a TV spot, branded content, sponsorship and a telethon. In partnership with ITV ... of platform crossover. Praise was highest from rival Jeremy Tester, the director of brand strategy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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