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Nationwide's database supplier CDMS restructures under Transactis banner

14 Dec 2009 | by Noelle McElhatton

data from the 160 home-shopping and online brands that make up its membership. CDMS handles 1.5% of all ...

Iris appoints Poynter as UK MD of Iris Digital

03 Dec 2009 | by James Quilter, Brand Republic

Iris brand has huge recognition in the communications industry and I am very excited about joining ...

Archibald Ingall Stretton expands into Spain

03 Dec 2009 | by Noelle McElhatton

The move follows the agency's tie-up with Havas Media in 2008. AIS will merge with a local creative agency, Uncommon, whose clients include Arla Foods, Grupo Fiat, Nivea, Citroen and Accor. It will now operate under the AIS brand name. Jon Ingall, managing partner at AIS, said the move marked ...

BMW UK calls a pitch for its DM and ad account

03 Dec 2009 | by Matt Williams, campaignlive.co.uk

number of iconic campaigns for the brand. Its most recent work included a TV ad that thanks ... for the most recent TV work for the brand, an expression of joy, which saw a BMW Z4 create patterns on a white ...

Cadbury gives Wispa digital task to CMW

01 Dec 2009 | by Noelle McElhatton

and provides a platform for participation that reflects the values of the brand. The project is due for launch this month. "CMW has been producing award winning digital campaigns for a range of Cadbury brands ... to bring back the brand, which had been axed in 2003. In October this year Cadbury announced 7% higher ...

American Express to follow Tesco model and sell customer insight from its database

01 Dec 2009 | by Noelle McElhatton

data to develop specific customer segment information for brands to help customise their marketing ...

CREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV

30 Nov 2009 | by Simon S Kershaw

Cash-strapped ITV needs all the brand messaging help it can get. But the decorative images on its...had the opportunity to laud the "Be part of The Times" campaign. Cool branded stuff. Now put your ...

Growth in customer acquisition boosts Carphone Warehouse

27 Nov 2009 | by Noelle McElhatton

Executive Charles Dunstone said that the brand's TalkTalk Group and Best Buy Europe had traded well ...

AGENCY FOCUS: Digital creative directors, part 2

27 Nov 2009 | by Noelle McElhatton

that I get paid to come up with ideas for brands that you can play with on the internet. Martin ...

LIVE - The Battle of Big Thinking blog - full report

26 Nov 2009 | by Gordon Macmillan

Gordon Macmillan, Haymarket Brand Media's social media & international editor, blogged live from...campaign to launch the Fiesta brand in the US via social media; big hit and good campaign for a previously very traditional brand. Think about how social media is revolutionizing organizations. Says ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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